Investigating factors in the implementation of customer relationship management in Polish enterprises
Objective: The article aimed to determine the factors of the implementation and functioning of customer relationship management (CRM) in Polish enterprises, whether they see the benefits and whether they can identify the reasons for choosing specific software and its supplier in the field of CRM sy...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Krakow University of Economics
2025-06-01
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| Series: | International Entrepreneurship Review |
| Subjects: | |
| Online Access: | https://ier.uek.krakow.pl/index.php/pm/article/view/2226 |
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