Innovating E-Payment System to Boost Marketing of Entrepreneurial Products: Case of Pan-African Payment and Settlement System (PAPSS)
Technological advancements are impacting e-payment innovations. The effort directed towards the innovation of e-payment system in Nigeria to boost marketing of entrepreneurial product is a promising move that has potential to impact Nigeria’s business landscape. The purpose of the study is to invest...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tishk International University
2023-12-01
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| Series: | Eurasian Journal of Management & Social Sciences |
| Subjects: | |
| Online Access: | https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/5 |
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| Summary: | Technological advancements are impacting e-payment innovations. The effort directed towards the innovation of e-payment system in Nigeria to boost marketing of entrepreneurial product is a promising move that has potential to impact Nigeria’s business landscape. The purpose of the study is to investigate the determinants of entrepreneurs’ intention to use pan-African payment and settlement system (PAPSS) for e-commerce cross-border payments. PAPSS is a novel sub-Saharan African cross-border payment innovation for cross-border trade. Cross-sectional design was adopted in the study. 182 samples were pooled from entrepreneurs using self-administered questionnaire that was adapted from related studies and validated using confirmatory factor analysis. Structural equation modeling was adopted in data analysis. Entrepreneurs consider trust, attitude, and relative advantage to have direct influence in adopting the innovation despite the weak nature of relationship. The result highlights entrepreneurs’ interest on improved performance thereby providing developers with insight on areas of improvements to encourage mass adoption. |
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| ISSN: | 2708-177X 2708-034X |