Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations

Social, economic, and environmental development together contributes to sustainable development. Social sustainability (SS) is essential to create just and inclusive societies where people's basic needs are satisfied, human rights are protected, and social cohesion and fairness exist. To achiev...

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Main Authors: Apoorva Vikrant Kulkarni, Shaji Joseph, Kanchan Pranay Patil
Format: Article
Language:English
Published: Elsevier 2024-11-01
Series:International Journal of Information Management Data Insights
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Online Access:http://www.sciencedirect.com/science/article/pii/S2667096824000399
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author Apoorva Vikrant Kulkarni
Shaji Joseph
Kanchan Pranay Patil
author_facet Apoorva Vikrant Kulkarni
Shaji Joseph
Kanchan Pranay Patil
author_sort Apoorva Vikrant Kulkarni
collection DOAJ
description Social, economic, and environmental development together contributes to sustainable development. Social sustainability (SS) is essential to create just and inclusive societies where people's basic needs are satisfied, human rights are protected, and social cohesion and fairness exist. To achieve holistic, sustainable development, policymakers and management must consider SS and environmental and economic considerations. Employees' social and behavioral interactions impact SS and business ethics. Micro, small, and medium enterprises (MSMEs) can learn from artificial intelligence (AI) for better decision-making, operational optimization, increased employability, and employee empowerment. Therefore, this research aims to assess how artificial intelligence technology affects SS and business ethics in the MSMEs. We studied the artificial intelligence (AI) readiness among MSME companies in developing nations. We analyzed AI readiness using the theory of technology-organization-environment (TOE). Further, we also studied AI readiness and its influence on business ethics and SS, which we measured through skill development, work conditions, environment, and safety among MSMEs. We collected the data from 236 MSME employees. We used Structural Equation Modeling using SmartPLS software for data analysis. The research findings indicated that AI readiness directly impacts SS. We also found that the findings directly impact employees' social and ethical behavior. We also observed that business ethics significantly affects SS, indicating partial mediation. This study has substantial theoretical and managerial implications as policymakers and MSME leadership need to consider SS an essential component of sustainable development.
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spelling doaj-art-e461d513c2a24891b2d2c2e0aec2222d2025-08-20T01:59:35ZengElsevierInternational Journal of Information Management Data Insights2667-09682024-11-014210025010.1016/j.jjimei.2024.100250Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nationsApoorva Vikrant Kulkarni0Shaji Joseph1Kanchan Pranay Patil2Symbiosis Centre for Information Technology, Symbiosis International(Deemed University), 91-9822318356, India; Corresponding author.Symbiosis Centre for Information Technology, Symbiosis International(Deemed University), 91-9326180855, IndiaSymbiosis Centre for Information Technology, Symbiosis International(Deemed University), 91-7620132513, IndiaSocial, economic, and environmental development together contributes to sustainable development. Social sustainability (SS) is essential to create just and inclusive societies where people's basic needs are satisfied, human rights are protected, and social cohesion and fairness exist. To achieve holistic, sustainable development, policymakers and management must consider SS and environmental and economic considerations. Employees' social and behavioral interactions impact SS and business ethics. Micro, small, and medium enterprises (MSMEs) can learn from artificial intelligence (AI) for better decision-making, operational optimization, increased employability, and employee empowerment. Therefore, this research aims to assess how artificial intelligence technology affects SS and business ethics in the MSMEs. We studied the artificial intelligence (AI) readiness among MSME companies in developing nations. We analyzed AI readiness using the theory of technology-organization-environment (TOE). Further, we also studied AI readiness and its influence on business ethics and SS, which we measured through skill development, work conditions, environment, and safety among MSMEs. We collected the data from 236 MSME employees. We used Structural Equation Modeling using SmartPLS software for data analysis. The research findings indicated that AI readiness directly impacts SS. We also found that the findings directly impact employees' social and ethical behavior. We also observed that business ethics significantly affects SS, indicating partial mediation. This study has substantial theoretical and managerial implications as policymakers and MSME leadership need to consider SS an essential component of sustainable development.http://www.sciencedirect.com/science/article/pii/S2667096824000399Artificial intelligenceSocial sustainabilityBusiness ethicsSustainable development goalTechnology-organization-environmentMicro small medium enterprise
spellingShingle Apoorva Vikrant Kulkarni
Shaji Joseph
Kanchan Pranay Patil
Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations
International Journal of Information Management Data Insights
Artificial intelligence
Social sustainability
Business ethics
Sustainable development goal
Technology-organization-environment
Micro small medium enterprise
title Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations
title_full Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations
title_fullStr Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations
title_full_unstemmed Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations
title_short Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations
title_sort artificial intelligence technology readiness for social sustainability and business ethics evidence from msmes in developing nations
topic Artificial intelligence
Social sustainability
Business ethics
Sustainable development goal
Technology-organization-environment
Micro small medium enterprise
url http://www.sciencedirect.com/science/article/pii/S2667096824000399
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AT shajijoseph artificialintelligencetechnologyreadinessforsocialsustainabilityandbusinessethicsevidencefrommsmesindevelopingnations
AT kanchanpranaypatil artificialintelligencetechnologyreadinessforsocialsustainabilityandbusinessethicsevidencefrommsmesindevelopingnations