Optimizing Gender Equality Messages on the Mubadalah.id Website
This qualitative study aims to measure the optimization of Search Engine Optimization (SEO) on content containing gender equality values on the mubadalah.id website. This research focuses on the editorial team's and writers' efforts to use SEO on the mubadalah.id website using Computer-M...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program
2024-07-01
|
| Series: | Kalijaga Journal of Communication |
| Subjects: | |
| Online Access: | https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2902 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850285022468112384 |
|---|---|
| author | Iza Ma'rifah Muhammad Fanshoby Tantan Hermansah |
| author_facet | Iza Ma'rifah Muhammad Fanshoby Tantan Hermansah |
| author_sort | Iza Ma'rifah |
| collection | DOAJ |
| description | This qualitative study aims to measure the optimization of Search Engine Optimization (SEO) on content containing gender equality values on the mubadalah.id website. This research focuses on the editorial team's and writers' efforts to use SEO on the mubadalah.id website using Computer-Mediated Communication (CMC) theory to optimize asynchronous communication. The values of gender equality are seen from the perspective of Qira'ah Mubadalah, which has three indicators, namely a perspective (minzhar) that humanizes humans, a way of reading (qira'ah) reference texts by placing men and women as subjects and whole human beings, and ways of grouping (qa'idah) experiences, mutuality, or cooperation between men and women. This research uses interview and digital observation methods. The results show that mubadalah.id has a comprehensive SEO strategy, but there is still room for improvement in its implementation. |
| format | Article |
| id | doaj-art-e41db1f2d4024897928c151578971eab |
| institution | OA Journals |
| issn | 2775-1414 2685-1334 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program |
| record_format | Article |
| series | Kalijaga Journal of Communication |
| spelling | doaj-art-e41db1f2d4024897928c151578971eab2025-08-20T01:47:25ZengUniversitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study ProgramKalijaga Journal of Communication2775-14142685-13342024-07-0161395810.14421/kjc.61.03.20241726Optimizing Gender Equality Messages on the Mubadalah.id WebsiteIza Ma'rifah0Muhammad Fanshoby1Tantan Hermansah2Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jakarta, IndonesiaUniversitas Islam Negeri Syarif Hidayatullah Jakarta, Jakarta, IndonesiaUniversitas Islam Negeri Syarif Hidayatullah Jakarta, Jakarta, IndonesiaThis qualitative study aims to measure the optimization of Search Engine Optimization (SEO) on content containing gender equality values on the mubadalah.id website. This research focuses on the editorial team's and writers' efforts to use SEO on the mubadalah.id website using Computer-Mediated Communication (CMC) theory to optimize asynchronous communication. The values of gender equality are seen from the perspective of Qira'ah Mubadalah, which has three indicators, namely a perspective (minzhar) that humanizes humans, a way of reading (qira'ah) reference texts by placing men and women as subjects and whole human beings, and ways of grouping (qa'idah) experiences, mutuality, or cooperation between men and women. This research uses interview and digital observation methods. The results show that mubadalah.id has a comprehensive SEO strategy, but there is still room for improvement in its implementation.https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2902gender equalityqira’ah mubadalahseo |
| spellingShingle | Iza Ma'rifah Muhammad Fanshoby Tantan Hermansah Optimizing Gender Equality Messages on the Mubadalah.id Website Kalijaga Journal of Communication gender equality qira’ah mubadalah seo |
| title | Optimizing Gender Equality Messages on the Mubadalah.id Website |
| title_full | Optimizing Gender Equality Messages on the Mubadalah.id Website |
| title_fullStr | Optimizing Gender Equality Messages on the Mubadalah.id Website |
| title_full_unstemmed | Optimizing Gender Equality Messages on the Mubadalah.id Website |
| title_short | Optimizing Gender Equality Messages on the Mubadalah.id Website |
| title_sort | optimizing gender equality messages on the mubadalah id website |
| topic | gender equality qira’ah mubadalah seo |
| url | https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2902 |
| work_keys_str_mv | AT izamarifah optimizinggenderequalitymessagesonthemubadalahidwebsite AT muhammadfanshoby optimizinggenderequalitymessagesonthemubadalahidwebsite AT tantanhermansah optimizinggenderequalitymessagesonthemubadalahidwebsite |