Proposed Marketing Strategy for Freight Services Based on Consumer Preferences and Perceptions with the Multidimensional Scaling Method
This research is one of the freight forwarding companies in Indonesia to various regions or cities. However, the presence of many freight forwarding companies has caused many competitors to make it less a priority for SMEs to deliver goods. The purpose of this study is to design a marketing strategy...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Negeri Sultan Syarif Kasim
2020-06-01
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| Series: | Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| Online Access: | https://ejournal.uin-suska.ac.id/index.php/jti/article/view/9916 |
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| _version_ | 1850173616667230208 |
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| author | DELFI MAIROZA |
| author_facet | DELFI MAIROZA |
| author_sort | DELFI MAIROZA |
| collection | DOAJ |
| description | This research is one of the freight forwarding companies in Indonesia to various regions or cities. However, the presence of many freight forwarding companies has caused many competitors to make it less a priority for SMEs to deliver goods. The purpose of this study is to design a marketing strategy for freight forwarding services based on consumer preferences and perceptions. The method used in this research is Multidimensional Scaling. This method is one procedure for classifying consumer preferences and perceptions based on visual similarities in a geometry. The results of this study are in the form of a proposed marketing strategy for freight forwarding services based on the 7P (Marketing Mix) mix concept. |
| format | Article |
| id | doaj-art-e3d766a63c9e4ee88c98a9e6b8ba299c |
| institution | OA Journals |
| issn | 2460-898X 2714-6235 |
| language | Indonesian |
| publishDate | 2020-06-01 |
| publisher | Universitas Islam Negeri Sultan Syarif Kasim |
| record_format | Article |
| series | Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| spelling | doaj-art-e3d766a63c9e4ee88c98a9e6b8ba299c2025-08-20T02:19:48ZindUniversitas Islam Negeri Sultan Syarif KasimJurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri2460-898X2714-62352020-06-0161535910.24014/jti.v6i1.99164924Proposed Marketing Strategy for Freight Services Based on Consumer Preferences and Perceptions with the Multidimensional Scaling MethodDELFI MAIROZAThis research is one of the freight forwarding companies in Indonesia to various regions or cities. However, the presence of many freight forwarding companies has caused many competitors to make it less a priority for SMEs to deliver goods. The purpose of this study is to design a marketing strategy for freight forwarding services based on consumer preferences and perceptions. The method used in this research is Multidimensional Scaling. This method is one procedure for classifying consumer preferences and perceptions based on visual similarities in a geometry. The results of this study are in the form of a proposed marketing strategy for freight forwarding services based on the 7P (Marketing Mix) mix concept.https://ejournal.uin-suska.ac.id/index.php/jti/article/view/9916 |
| spellingShingle | DELFI MAIROZA Proposed Marketing Strategy for Freight Services Based on Consumer Preferences and Perceptions with the Multidimensional Scaling Method Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| title | Proposed Marketing Strategy for Freight Services Based on Consumer Preferences and Perceptions with the Multidimensional Scaling Method |
| title_full | Proposed Marketing Strategy for Freight Services Based on Consumer Preferences and Perceptions with the Multidimensional Scaling Method |
| title_fullStr | Proposed Marketing Strategy for Freight Services Based on Consumer Preferences and Perceptions with the Multidimensional Scaling Method |
| title_full_unstemmed | Proposed Marketing Strategy for Freight Services Based on Consumer Preferences and Perceptions with the Multidimensional Scaling Method |
| title_short | Proposed Marketing Strategy for Freight Services Based on Consumer Preferences and Perceptions with the Multidimensional Scaling Method |
| title_sort | proposed marketing strategy for freight services based on consumer preferences and perceptions with the multidimensional scaling method |
| url | https://ejournal.uin-suska.ac.id/index.php/jti/article/view/9916 |
| work_keys_str_mv | AT delfimairoza proposedmarketingstrategyforfreightservicesbasedonconsumerpreferencesandperceptionswiththemultidimensionalscalingmethod |