PENGARUH VIRAL MARKETING TOKOPEDIA MELALUI TIKTOK TERHADAP PERILAKU KONSUMEN GEN Z DI KOTA BATAM

PENGARUH VIRAL MARKETING TOKOPEDIA MELALUI TIKTOK TERHADAP PERILAKU KONSUMEN GEN Z DI KOTA BATAM

This study aims to understand how TikTok's viral marketing strategy affects consumers' attitudes of Tokopedia. The purpose of this study is to clarify how the viral Tokopedia video on TikTok affects users' sense of information, entertainment, irritation, and credibility. This study u...

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Bibliographic Details
Main Authors: Rismayana Rys, Leon Agustian Salim, Sefryanto
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2024-08-01
Series:Jurnal Performa
Subjects:
Viral Marketing
Informativeness
Entertainment
Irritation
Credibility
Consumers' Attitude
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/4920
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