Comparable 2022 General Election Advertising Datasets from Meta and Google

Comparable 2022 General Election Advertising Datasets from Meta and Google

Abstract This paper introduces two comprehensive datasets containing information on digital ads in U.S. federal elections from Meta (including Facebook and Instagram) and Google (including YouTube) for the 2022 midterm general election period. We collected ads published on these platforms utilizing...

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Bibliographic Details
Main Authors: Meiqing Zhang, Furkan Cakmak, Markus Neumann, Sebastian Zimmeck, Pavel Oleinikov, Jielu Yao, Harry Yu, Aleks Jacewicz, Isabella Tassone, Breeze Floyd, Laura Baum, Michael M. Franz, Travis N. Ridout, Erika Franklin Fowler
Format: Article
Language:English
Published: Nature Portfolio 2025-06-01
Series:Scientific Data
Online Access:https://doi.org/10.1038/s41597-025-05228-w
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