New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
The article presents the problem of social and market research among children and youth. The author assumes that young consumers represent a growing segment of the market. The author highlighted the importance of ethical issues in research conducted on children and young respondents. The article pre...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1419 |
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