New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
The article presents the problem of social and market research among children and youth. The author assumes that young consumers represent a growing segment of the market. The author highlighted the importance of ethical issues in research conducted on children and young respondents. The article pre...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1419 |
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| _version_ | 1832557203884605440 |
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| author | Jolanta Maj |
| author_facet | Jolanta Maj |
| author_sort | Jolanta Maj |
| collection | DOAJ |
| description | The article presents the problem of social and market research among children and youth. The author assumes that young consumers represent a growing segment of the market. The author highlighted the importance of ethical issues in research conducted on children and young respondents. The article presents a different approach to the study of children based on the classification proposed by William J. McDonnald. The article presents a case study of a research project PLAYDO, which is consistent with the assumptions of the creative drama approach. First of all, the author emphasizes the educational role of the project. Secondly, she emphasizes the fact that the methodology used in the research project PLAYDO is specifically adapted to the possibilities and the development of children and youth. Thirdly, the author describes the ethical aspect of the project PLAYDO and compliance with research standards. Describing the project, the author points out that it is important to conducted research in a familiar environment (nursery or school). The project assumes that the research will be carried out in a friendly environment which has a positive influence on the process of implementation of the survey. |
| format | Article |
| id | doaj-art-e37459d93caa417c8f9c8c54ec711f40 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-06-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-e37459d93caa417c8f9c8c54ec711f402025-02-03T05:41:02ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-06-019(58)New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDOJolanta Maj0Wydział Ekonomii i Zarządzania Politechniki OpolskiejThe article presents the problem of social and market research among children and youth. The author assumes that young consumers represent a growing segment of the market. The author highlighted the importance of ethical issues in research conducted on children and young respondents. The article presents a different approach to the study of children based on the classification proposed by William J. McDonnald. The article presents a case study of a research project PLAYDO, which is consistent with the assumptions of the creative drama approach. First of all, the author emphasizes the educational role of the project. Secondly, she emphasizes the fact that the methodology used in the research project PLAYDO is specifically adapted to the possibilities and the development of children and youth. Thirdly, the author describes the ethical aspect of the project PLAYDO and compliance with research standards. Describing the project, the author points out that it is important to conducted research in a familiar environment (nursery or school). The project assumes that the research will be carried out in a friendly environment which has a positive influence on the process of implementation of the survey.https://pefim.sggw.edu.pl/article/view/1419PLAYDOethicresearch approachmarket research conducted on childrenyoung consumers |
| spellingShingle | Jolanta Maj New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO Polityki Europejskie, Finanse i Marketing PLAYDO ethic research approach market research conducted on children young consumers |
| title | New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO |
| title_full | New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO |
| title_fullStr | New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO |
| title_full_unstemmed | New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO |
| title_short | New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO |
| title_sort | new ways and new quality in market research among young customers market research through creative ways of spending time the case study of playdo |
| topic | PLAYDO ethic research approach market research conducted on children young consumers |
| url | https://pefim.sggw.edu.pl/article/view/1419 |
| work_keys_str_mv | AT jolantamaj newwaysandnewqualityinmarketresearchamongyoungcustomersmarketresearchthroughcreativewaysofspendingtimethecasestudyofplaydo |