New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO

The article presents the problem of social and market research among children and youth. The author assumes that young consumers represent a growing segment of the market. The author highlighted the importance of ethical issues in research conducted on children and young respondents. The article pre...

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Main Author: Jolanta Maj
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2013-06-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Online Access:https://pefim.sggw.edu.pl/article/view/1419
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author Jolanta Maj
author_facet Jolanta Maj
author_sort Jolanta Maj
collection DOAJ
description The article presents the problem of social and market research among children and youth. The author assumes that young consumers represent a growing segment of the market. The author highlighted the importance of ethical issues in research conducted on children and young respondents. The article presents a different approach to the study of children based on the classification proposed by William J. McDonnald. The article presents a case study of a research project PLAYDO, which is consistent with the assumptions of the creative drama approach. First of all, the author emphasizes the educational role of the project. Secondly, she emphasizes the fact that the methodology used in the research project PLAYDO is specifically adapted to the possibilities and the development of children and youth. Thirdly, the author describes the ethical aspect of the project PLAYDO and compliance with research standards. Describing the project, the author points out that it is important to conducted research in a familiar environment (nursery or school). The project assumes that the research will be carried out in a friendly environment which has a positive influence on the process of implementation of the survey.
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spelling doaj-art-e37459d93caa417c8f9c8c54ec711f402025-02-03T05:41:02ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-06-019(58)New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDOJolanta Maj0Wydział Ekonomii i Zarządzania Politechniki OpolskiejThe article presents the problem of social and market research among children and youth. The author assumes that young consumers represent a growing segment of the market. The author highlighted the importance of ethical issues in research conducted on children and young respondents. The article presents a different approach to the study of children based on the classification proposed by William J. McDonnald. The article presents a case study of a research project PLAYDO, which is consistent with the assumptions of the creative drama approach. First of all, the author emphasizes the educational role of the project. Secondly, she emphasizes the fact that the methodology used in the research project PLAYDO is specifically adapted to the possibilities and the development of children and youth. Thirdly, the author describes the ethical aspect of the project PLAYDO and compliance with research standards. Describing the project, the author points out that it is important to conducted research in a familiar environment (nursery or school). The project assumes that the research will be carried out in a friendly environment which has a positive influence on the process of implementation of the survey.https://pefim.sggw.edu.pl/article/view/1419PLAYDOethicresearch approachmarket research conducted on childrenyoung consumers
spellingShingle Jolanta Maj
New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
Polityki Europejskie, Finanse i Marketing
PLAYDO
ethic
research approach
market research conducted on children
young consumers
title New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
title_full New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
title_fullStr New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
title_full_unstemmed New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
title_short New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO
title_sort new ways and new quality in market research among young customers market research through creative ways of spending time the case study of playdo
topic PLAYDO
ethic
research approach
market research conducted on children
young consumers
url https://pefim.sggw.edu.pl/article/view/1419
work_keys_str_mv AT jolantamaj newwaysandnewqualityinmarketresearchamongyoungcustomersmarketresearchthroughcreativewaysofspendingtimethecasestudyofplaydo