Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products
The aim of this study is to evaluate the influence of physical Vanity, achievement vanity, and brand equity on luxury consumption in the skincare industry, considering the promising US$13.9 billion beauty and personal care market in India, as estimated by Euromonitor International. Data were collec...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2025-01-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://gc.vgtu.lt/index.php/BTP/article/view/22197 |
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