Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2008-05-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2084/im_en_2008_1_Lorenzon.pdf |
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| _version_ | 1850259733848522752 |
|---|---|
| author | Antonio Lorenzon Luciano Pilotti |
| author_facet | Antonio Lorenzon Luciano Pilotti |
| author_sort | Antonio Lorenzon |
| collection | DOAJ |
| format | Article |
| id | doaj-art-e3426bcb45aa43be8aa79fb94bb040e4 |
| institution | OA Journals |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2008-05-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-e3426bcb45aa43be8aa79fb94bb040e42025-08-20T01:55:48ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262008-05-01412084Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecologyAntonio LorenzonLuciano Pilottihttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2084/im_en_2008_1_Lorenzon.pdf |
| spellingShingle | Antonio Lorenzon Luciano Pilotti Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology Innovative Marketing |
| title | Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology |
| title_full | Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology |
| title_fullStr | Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology |
| title_full_unstemmed | Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology |
| title_short | Consumer receptiveness in the development of a holistic communication strategy: trust, advocacy and brand ecology |
| title_sort | consumer receptiveness in the development of a holistic communication strategy trust advocacy and brand ecology |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2084/im_en_2008_1_Lorenzon.pdf |
| work_keys_str_mv | AT antoniolorenzon consumerreceptivenessinthedevelopmentofaholisticcommunicationstrategytrustadvocacyandbrandecology AT lucianopilotti consumerreceptivenessinthedevelopmentofaholisticcommunicationstrategytrustadvocacyandbrandecology |