Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms

Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms

Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited. Therefore, the seller's reputation was the primary factor used by consumers to assess the cred...

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Bibliographic Details
Main Authors: Ridho Bramulya Ikhsan, Nuraini Sari, Erick Fernando, Juliater Simarmata
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2025-07-01
Series:Journal of Consumer Sciences
Subjects:
e-commerce
e-WOM
retail
satisfaction
seller reputation
trust
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/63089
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