Marketing Activities as a Factor of Health Facility Stability

Background. Marketing is one of the most difficult tasks in the healthcare business, because it requires a deep understanding of both the specifics of medical services and consumer expectations. Marketing strategies should be carefully planned and adapted to the unique characteristics of the industr...

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Bibliographic Details
Main Authors: Yu. Yu. Snegireva, N. Sh. Sarkhadov, G. B. Padiev
Format: Article
Language:Russian
Published: Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department 2024-11-01
Series:Здоровье мегаполиса
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Online Access:https://www.city-healthcare.com/jour/article/view/93
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