Marketing Activities as a Factor of Health Facility Stability
Background. Marketing is one of the most difficult tasks in the healthcare business, because it requires a deep understanding of both the specifics of medical services and consumer expectations. Marketing strategies should be carefully planned and adapted to the unique characteristics of the industr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department
2024-11-01
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| Series: | Здоровье мегаполиса |
| Subjects: | |
| Online Access: | https://www.city-healthcare.com/jour/article/view/93 |
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