Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms

Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms

Background: In the dynamic landscape of modern-day commerce, the advent of digital advertising has redefined the paradigms of commercial enterprise, promoting consumer engagement. Objective: This study aims to evaluate digital marketing landscapes and examine the effect of virtual advertising on...

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Bibliographic Details
Main Authors: Ahmad Shajrawi, Laith Khrais, Anas bani atta, Khaled Alshaketheep, Hind Al-Ahmed
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2025-06-01
Series:Ianna Journal of Interdisciplinary Studies
Subjects:
Digital Marketing
Social Media
E-commerce
Artificial intelligence (AI)
Machine Learning (ML)
Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/720
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