Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms
Background: In the dynamic landscape of modern-day commerce, the advent of digital advertising has redefined the paradigms of commercial enterprise, promoting consumer engagement. Objective: This study aims to evaluate digital marketing landscapes and examine the effect of virtual advertising on...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2025-06-01
|
| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/720 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849472149651193856 |
|---|---|
| author | Ahmad Shajrawi Laith Khrais Anas bani atta Khaled Alshaketheep Hind Al-Ahmed |
| author_facet | Ahmad Shajrawi Laith Khrais Anas bani atta Khaled Alshaketheep Hind Al-Ahmed |
| author_sort | Ahmad Shajrawi |
| collection | DOAJ |
| description |
Background: In the dynamic landscape of modern-day commerce, the advent of digital advertising has redefined the paradigms of commercial enterprise, promoting consumer engagement.
Objective: This study aims to evaluate digital marketing landscapes and examine the effect of virtual advertising on e-commerce sales.
Methodology: The research is based on a combined-strategies technique integrating qualitative and quantitative data collection strategies to benefit comprehensive insights into digital marketing strategies inside the e-trade landscape. The questionnaire was designed. The sample size is 500 respondents. Descriptive records were derived from interviews carried out with one hundred business agencies running in the e-commerce sector.
Results: The result of the study revealed the impact of age on digital marketing effectiveness and the affiliation between virtual advertising effectiveness and social media engagement. The regression analysis stated that digital marketing efficacy, social media engagement, and e-commerce integration substantially impact sales growth. The mean score in the high integration in e-commerce group is 4.5 with a standard deviation of 0.6. Similarly, the moderate integration group's mean score was 3.8 with a standard deviation of 0.7, while the low integration group had a mean score of 3.2 with a standard deviation of 0.9.
Unique contribution: This study offers practical insights for enhancing sales on e-commerce platforms by effectively utilising digital advertising and marketing strategies. The study demonstrates how to employ digital marketing strategies effectively.
Key Recommendation: Businesses should develop customised digital marketing strategies that are relevant to their target audience, business, and business needs.
|
| format | Article |
| id | doaj-art-e26dd5308648439daf731edfd35a954e |
| institution | Kabale University |
| issn | 2735-9883 2735-9891 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Department of Mass Communication, University of Nigeria |
| record_format | Article |
| series | Ianna Journal of Interdisciplinary Studies |
| spelling | doaj-art-e26dd5308648439daf731edfd35a954e2025-08-20T03:24:36ZengDepartment of Mass Communication, University of NigeriaIanna Journal of Interdisciplinary Studies2735-98832735-98912025-06-0172Digital Marketing Strategy to Enhance Sales on E-Commerce PlatformsAhmad Shajrawi0https://orcid.org/0000-0002-1367-8238Laith Khrais1https://orcid.org/0000-0002-0261-6146Anas bani atta2https://orcid.org/0000-0003-1064-3117Khaled Alshaketheep3https://orcid.org/0000-0002-9632-8814Hind Al-Ahmed4https://orcid.org/0000-0001-5179-8575Middle East UniversityMiddle East UniversityMiddle East UniversityThe Hashemite UniversityImam Mohammad Ibn Saud Islamic University Background: In the dynamic landscape of modern-day commerce, the advent of digital advertising has redefined the paradigms of commercial enterprise, promoting consumer engagement. Objective: This study aims to evaluate digital marketing landscapes and examine the effect of virtual advertising on e-commerce sales. Methodology: The research is based on a combined-strategies technique integrating qualitative and quantitative data collection strategies to benefit comprehensive insights into digital marketing strategies inside the e-trade landscape. The questionnaire was designed. The sample size is 500 respondents. Descriptive records were derived from interviews carried out with one hundred business agencies running in the e-commerce sector. Results: The result of the study revealed the impact of age on digital marketing effectiveness and the affiliation between virtual advertising effectiveness and social media engagement. The regression analysis stated that digital marketing efficacy, social media engagement, and e-commerce integration substantially impact sales growth. The mean score in the high integration in e-commerce group is 4.5 with a standard deviation of 0.6. Similarly, the moderate integration group's mean score was 3.8 with a standard deviation of 0.7, while the low integration group had a mean score of 3.2 with a standard deviation of 0.9. Unique contribution: This study offers practical insights for enhancing sales on e-commerce platforms by effectively utilising digital advertising and marketing strategies. The study demonstrates how to employ digital marketing strategies effectively. Key Recommendation: Businesses should develop customised digital marketing strategies that are relevant to their target audience, business, and business needs. https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/720Digital MarketingSocial MediaE-commerceArtificial intelligence (AI)Machine Learning (ML) |
| spellingShingle | Ahmad Shajrawi Laith Khrais Anas bani atta Khaled Alshaketheep Hind Al-Ahmed Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms Ianna Journal of Interdisciplinary Studies Digital Marketing Social Media E-commerce Artificial intelligence (AI) Machine Learning (ML) |
| title | Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms |
| title_full | Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms |
| title_fullStr | Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms |
| title_full_unstemmed | Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms |
| title_short | Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms |
| title_sort | digital marketing strategy to enhance sales on e commerce platforms |
| topic | Digital Marketing Social Media E-commerce Artificial intelligence (AI) Machine Learning (ML) |
| url | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/720 |
| work_keys_str_mv | AT ahmadshajrawi digitalmarketingstrategytoenhancesalesonecommerceplatforms AT laithkhrais digitalmarketingstrategytoenhancesalesonecommerceplatforms AT anasbaniatta digitalmarketingstrategytoenhancesalesonecommerceplatforms AT khaledalshaketheep digitalmarketingstrategytoenhancesalesonecommerceplatforms AT hindalahmed digitalmarketingstrategytoenhancesalesonecommerceplatforms |