Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok Platform
This paper aims to explore emotional communication strategies for films on social media, with a specific focus on the dissemination of The Wandering Earth 2 on the TikTok platform. By analyzing the promotional content, user interactions, and emotional responses related to The Wandering Earth 2 on Ti...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/19/shsconf_iclrc2024_03019.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850197693394059264 |
|---|---|
| author | Tang Mengze |
| author_facet | Tang Mengze |
| author_sort | Tang Mengze |
| collection | DOAJ |
| description | This paper aims to explore emotional communication strategies for films on social media, with a specific focus on the dissemination of The Wandering Earth 2 on the TikTok platform. By analyzing the promotional content, user interactions, and emotional responses related to The Wandering Earth 2 on TikTok, this study reveals how films can leverage social media platforms to facilitate emotional communication, thereby enhancing audience emotional resonance and engagement. The research indicates that the successful dissemination of films on social media relies not only on the creativity and entertainment value of the content but also on a deep understanding and grasp of users’ emotional needs. This paper provides theoretical support and practical guidance for film marketing, highlighting directions for optimizing future film dissemination strategies. |
| format | Article |
| id | doaj-art-e23f205d54b349f08a23498f1764c8ec |
| institution | OA Journals |
| issn | 2261-2424 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-e23f205d54b349f08a23498f1764c8ec2025-08-20T02:13:03ZengEDP SciencesSHS Web of Conferences2261-24242024-01-011990301910.1051/shsconf/202419903019shsconf_iclrc2024_03019Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok PlatformTang Mengze0College of Law, Politics and Economics, Chongqing University of Science & TechnologyThis paper aims to explore emotional communication strategies for films on social media, with a specific focus on the dissemination of The Wandering Earth 2 on the TikTok platform. By analyzing the promotional content, user interactions, and emotional responses related to The Wandering Earth 2 on TikTok, this study reveals how films can leverage social media platforms to facilitate emotional communication, thereby enhancing audience emotional resonance and engagement. The research indicates that the successful dissemination of films on social media relies not only on the creativity and entertainment value of the content but also on a deep understanding and grasp of users’ emotional needs. This paper provides theoretical support and practical guidance for film marketing, highlighting directions for optimizing future film dissemination strategies.https://www.shs-conferences.org/articles/shsconf/pdf/2024/19/shsconf_iclrc2024_03019.pdf |
| spellingShingle | Tang Mengze Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok Platform SHS Web of Conferences |
| title | Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok Platform |
| title_full | Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok Platform |
| title_fullStr | Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok Platform |
| title_full_unstemmed | Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok Platform |
| title_short | Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok Platform |
| title_sort | research on emotional communication strategies of films on social media a case study of the wandering earth 2 on the tiktok platform |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/19/shsconf_iclrc2024_03019.pdf |
| work_keys_str_mv | AT tangmengze researchonemotionalcommunicationstrategiesoffilmsonsocialmediaacasestudyofthewanderingearth2onthetiktokplatform |