Safe Walk: A Serious Game for Exploring Environmental Distractions Affecting Pedestrian Safety

Understanding the impact of distracting factors on pedestrian safety is crucial for reducing accidents. This study investigates how urban video advertisements influence pedestrian behavior amidst competing visual stimuli. We employed a true experimental design, utilizing eye-tracking technology wit...

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Bibliographic Details
Main Authors: Yoones A. Sekhavat, Joseph Mani, Seyed Vahid Mostafavi, Samad Roohi, Yazdan Movahedi, Liu Zhen
Format: Article
Language:English
Published: Serious Games Society 2025-07-01
Series:International Journal of Serious Games
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Online Access:https://journal.seriousgamessociety.org/index.php/IJSG/article/view/993
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