‘Nature of the year’ in Germany: An effective policy to raise public awareness?
Abstract Building public awareness for conservation can be done in different ways. However, the impact of the conservation marketing techniques is not well understood. The ‘nature of the year’ award is a public awareness building strategy for conservation in Germany, which aims to draw attention to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-07-01
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| Series: | People and Nature |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/pan3.70062 |
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