Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences
This study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player’s imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs. Next,...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-07-01
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| Series: | Journal of Innovation & Knowledge |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X25000988 |
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| author | Amir Zaib Abbasi Ding Hooi Ting Helmut Hlavacs Bradley Wilson Mousa Albashrawi Yogesh K. Dwivedi |
| author_facet | Amir Zaib Abbasi Ding Hooi Ting Helmut Hlavacs Bradley Wilson Mousa Albashrawi Yogesh K. Dwivedi |
| author_sort | Amir Zaib Abbasi |
| collection | DOAJ |
| description | This study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player’s imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs. Next, we develop a scale through three analytical phases. In the first phase, exploratory factor analysis is conducted with 225 Malaysian video game players. In the second phase, the partial least squares structural equation modeling (PLS-SEM) is applied to a sample of 444 Malaysian gamers to validate the scale at a higher-order level and evaluate the conceptual model’s acceptability. In the third phase, the PCE scale’s nomological validity is established using the Theory of Reasoned Action (TRA) by analyzing 294 Pakistani PUBG players with the PLS-SEM approach. All hypotheses based on the TRA network are supported. This study uniquely applies the hedonic theory of consumption to operationalize PCEs, assessing gamers’ playful experiences. Additionally, it extends the TRA by elucidating attitude formation through PCEs in PUBG gameplay. |
| format | Article |
| id | doaj-art-e1ff8b9efe8c449c8652f6d4ac458b90 |
| institution | DOAJ |
| issn | 2444-569X |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Innovation & Knowledge |
| spelling | doaj-art-e1ff8b9efe8c449c8652f6d4ac458b902025-08-20T03:24:03ZengElsevierJournal of Innovation & Knowledge2444-569X2025-07-0110410075310.1016/j.jik.2025.100753Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiencesAmir Zaib Abbasi0Ding Hooi Ting1Helmut Hlavacs2Bradley Wilson3Mousa Albashrawi4Yogesh K. Dwivedi5IRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi ArabiaDepartment of Management, Universiti Teknologi PETRONAS, Seri Iskandar, MalaysiaResearch Group Education, Didactics and Entertainment Computing, University of Vienna, Vienna, Austria; Corresponding author.Universidad de Los Andes, Facultad de Administración., Bogota, Colombia; RMIT University, School of Media and Communication, Melbourne, Australia; Department of Services Management, University of Bayreuth, Bayreuth, GermanyIRC for Finance and Digital Economy, King Fahd University of Petroleum and Minerals (KFUPM), Dhahran, Saudi Arabia; ISOM Department, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi ArabiaIRC for Finance and Digital Economy, King Fahd University of Petroleum and Minerals (KFUPM), Dhahran, Saudi Arabia; ISOM Department, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi ArabiaThis study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player’s imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs. Next, we develop a scale through three analytical phases. In the first phase, exploratory factor analysis is conducted with 225 Malaysian video game players. In the second phase, the partial least squares structural equation modeling (PLS-SEM) is applied to a sample of 444 Malaysian gamers to validate the scale at a higher-order level and evaluate the conceptual model’s acceptability. In the third phase, the PCE scale’s nomological validity is established using the Theory of Reasoned Action (TRA) by analyzing 294 Pakistani PUBG players with the PLS-SEM approach. All hypotheses based on the TRA network are supported. This study uniquely applies the hedonic theory of consumption to operationalize PCEs, assessing gamers’ playful experiences. Additionally, it extends the TRA by elucidating attitude formation through PCEs in PUBG gameplay.http://www.sciencedirect.com/science/article/pii/S2444569X25000988M31M15M100C83 |
| spellingShingle | Amir Zaib Abbasi Ding Hooi Ting Helmut Hlavacs Bradley Wilson Mousa Albashrawi Yogesh K. Dwivedi Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences Journal of Innovation & Knowledge M31 M15 M100 C83 |
| title | Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences |
| title_full | Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences |
| title_fullStr | Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences |
| title_full_unstemmed | Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences |
| title_short | Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences |
| title_sort | unlocking playful dimensions developing and validating a scale for assessing video game related hedonic experiences |
| topic | M31 M15 M100 C83 |
| url | http://www.sciencedirect.com/science/article/pii/S2444569X25000988 |
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