Exploring the association between cultural values and the intention to use digital data wallets
Privacy protection remains a significant topic for both researchers and practitioners. We developed a model to examine the intention to use digital data wallets – new privacy-enhancing tools based on the privacy calculus theory and Hofstede's cultural values. We collected 1800 responses from th...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-12-01
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| Series: | International Journal of Information Management Data Insights |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S266709682500045X |
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| _version_ | 1849406266467680256 |
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| author | Varvara Keba Tiago Oliveira Melanie Trabandt |
| author_facet | Varvara Keba Tiago Oliveira Melanie Trabandt |
| author_sort | Varvara Keba |
| collection | DOAJ |
| description | Privacy protection remains a significant topic for both researchers and practitioners. We developed a model to examine the intention to use digital data wallets – new privacy-enhancing tools based on the privacy calculus theory and Hofstede's cultural values. We collected 1800 responses from three European countries – Austria, Romania, and Spain to test the model. The main findings suggest that three out of five cultural values are associated with the intention to use digital data wallets, specifically power distance, collectivism, and uncertainty avoidance. This study offers valuable recommendations for establishing strong relationships with digital data wallet users and providers. |
| format | Article |
| id | doaj-art-e1f1ad3dc26648f1b62b93e7689f9a23 |
| institution | Kabale University |
| issn | 2667-0968 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | International Journal of Information Management Data Insights |
| spelling | doaj-art-e1f1ad3dc26648f1b62b93e7689f9a232025-08-20T03:36:26ZengElsevierInternational Journal of Information Management Data Insights2667-09682025-12-015210036310.1016/j.jjimei.2025.100363Exploring the association between cultural values and the intention to use digital data walletsVarvara Keba0Tiago Oliveira1Melanie Trabandt2NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Lisbon, Portugal; Corresponding author.NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Lisbon, PortugalDepartment of Marketing, Audencia Business School, Nantes, FrancePrivacy protection remains a significant topic for both researchers and practitioners. We developed a model to examine the intention to use digital data wallets – new privacy-enhancing tools based on the privacy calculus theory and Hofstede's cultural values. We collected 1800 responses from three European countries – Austria, Romania, and Spain to test the model. The main findings suggest that three out of five cultural values are associated with the intention to use digital data wallets, specifically power distance, collectivism, and uncertainty avoidance. This study offers valuable recommendations for establishing strong relationships with digital data wallet users and providers.http://www.sciencedirect.com/science/article/pii/S266709682500045XDigital data walletsCultureCultural valuesPrivacy calculusPrivacy-enhancing technologies |
| spellingShingle | Varvara Keba Tiago Oliveira Melanie Trabandt Exploring the association between cultural values and the intention to use digital data wallets International Journal of Information Management Data Insights Digital data wallets Culture Cultural values Privacy calculus Privacy-enhancing technologies |
| title | Exploring the association between cultural values and the intention to use digital data wallets |
| title_full | Exploring the association between cultural values and the intention to use digital data wallets |
| title_fullStr | Exploring the association between cultural values and the intention to use digital data wallets |
| title_full_unstemmed | Exploring the association between cultural values and the intention to use digital data wallets |
| title_short | Exploring the association between cultural values and the intention to use digital data wallets |
| title_sort | exploring the association between cultural values and the intention to use digital data wallets |
| topic | Digital data wallets Culture Cultural values Privacy calculus Privacy-enhancing technologies |
| url | http://www.sciencedirect.com/science/article/pii/S266709682500045X |
| work_keys_str_mv | AT varvarakeba exploringtheassociationbetweenculturalvaluesandtheintentiontousedigitaldatawallets AT tiagooliveira exploringtheassociationbetweenculturalvaluesandtheintentiontousedigitaldatawallets AT melanietrabandt exploringtheassociationbetweenculturalvaluesandtheintentiontousedigitaldatawallets |