Mas'uliyah Society Brand Resonance: Enhancing Sustainable Marketing Performance of the National Health Insurance Program
The social exchange theory emphasises the meaning of interaction, exchange, and reciprocity. This relationship will continue if the parties feel continuous profit projections in the future. Unfortunately, this theory is still oriented towards materialism. Transactional load is only due to profit an...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Qubahan
2024-09-01
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| Series: | Qubahan Academic Journal |
| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/976 |
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