O Campeonato do Mundo de Futebol de 2010 na África do Sul: Uma análise política e económica
In the current globalized era, organizing a sports mega-event represents for the hosting country a great opportunity of acquiring visibility, notoriety and promotion overseas. To emerging countries, this is of even greater relevance for it facilitates their integration together with their more power...
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| Format: | Article |
| Language: | English |
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Instituto Universitário de Lisboa
2016-12-01
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| Series: | Cadernos de Estudos Africanos |
| Subjects: | |
| Online Access: | https://journals.openedition.org/cea/2130 |
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| _version_ | 1849328901861408768 |
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| author | Rodrigo Quintas da Silva |
| author_facet | Rodrigo Quintas da Silva |
| author_sort | Rodrigo Quintas da Silva |
| collection | DOAJ |
| description | In the current globalized era, organizing a sports mega-event represents for the hosting country a great opportunity of acquiring visibility, notoriety and promotion overseas. To emerging countries, this is of even greater relevance for it facilitates their integration together with their more powerful counterparts. For South Africa, accommodating the 2010 FIFA World Cup enabled it to innovate in this area by employing sports as an apparatus to reinforce and project its power to the outside world. Such a concept would eventually establish its profile through the attraction of capital investments and increasing tourism flows as a consequence of the mega-event. Nevertheless, the benefits of this instrument of power are not as clear as it was estimated. In fact, some relevant indicators have witnessed a decrease in growth rate in the period after the 2010 FIFA World Cup. |
| format | Article |
| id | doaj-art-e1a0b5d7d6df413f9644aa6125c92ed3 |
| institution | Kabale University |
| issn | 1645-3794 2182-7400 |
| language | English |
| publishDate | 2016-12-01 |
| publisher | Instituto Universitário de Lisboa |
| record_format | Article |
| series | Cadernos de Estudos Africanos |
| spelling | doaj-art-e1a0b5d7d6df413f9644aa6125c92ed32025-08-20T03:47:25ZengInstituto Universitário de LisboaCadernos de Estudos Africanos1645-37942182-74002016-12-013212314210.4000/cea.2130O Campeonato do Mundo de Futebol de 2010 na África do Sul: Uma análise política e económicaRodrigo Quintas da SilvaIn the current globalized era, organizing a sports mega-event represents for the hosting country a great opportunity of acquiring visibility, notoriety and promotion overseas. To emerging countries, this is of even greater relevance for it facilitates their integration together with their more powerful counterparts. For South Africa, accommodating the 2010 FIFA World Cup enabled it to innovate in this area by employing sports as an apparatus to reinforce and project its power to the outside world. Such a concept would eventually establish its profile through the attraction of capital investments and increasing tourism flows as a consequence of the mega-event. Nevertheless, the benefits of this instrument of power are not as clear as it was estimated. In fact, some relevant indicators have witnessed a decrease in growth rate in the period after the 2010 FIFA World Cup.https://journals.openedition.org/cea/2130footballSouth Africa World Cup 2010softpowersport eventemerging power |
| spellingShingle | Rodrigo Quintas da Silva O Campeonato do Mundo de Futebol de 2010 na África do Sul: Uma análise política e económica Cadernos de Estudos Africanos football South Africa World Cup 2010 softpower sport event emerging power |
| title | O Campeonato do Mundo de Futebol de 2010 na África do Sul: Uma análise política e económica |
| title_full | O Campeonato do Mundo de Futebol de 2010 na África do Sul: Uma análise política e económica |
| title_fullStr | O Campeonato do Mundo de Futebol de 2010 na África do Sul: Uma análise política e económica |
| title_full_unstemmed | O Campeonato do Mundo de Futebol de 2010 na África do Sul: Uma análise política e económica |
| title_short | O Campeonato do Mundo de Futebol de 2010 na África do Sul: Uma análise política e económica |
| title_sort | o campeonato do mundo de futebol de 2010 na africa do sul uma analise politica e economica |
| topic | football South Africa World Cup 2010 softpower sport event emerging power |
| url | https://journals.openedition.org/cea/2130 |
| work_keys_str_mv | AT rodrigoquintasdasilva ocampeonatodomundodefutebolde2010naafricadosulumaanalisepoliticaeeconomica |