INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES
Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing comm...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2021-11-01
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| Series: | Darmabakti Cendekia |
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| Online Access: | https://e-journal.unair.ac.id/DC/article/view/31284 |
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| author | Rani Sukma Ayu Suteja Liestianingsih Dwi Dayanti Angga Prawadika Aji Santi Isnaini Yayan Sakti Suryandaru Titik Puji Rahayu Andria Saptyasari Irfan Wahyudi Ratih Puspa Nurul Ratna Sari Dina Septiani Nisa Kurnia Illahiati |
| author_facet | Rani Sukma Ayu Suteja Liestianingsih Dwi Dayanti Angga Prawadika Aji Santi Isnaini Yayan Sakti Suryandaru Titik Puji Rahayu Andria Saptyasari Irfan Wahyudi Ratih Puspa Nurul Ratna Sari Dina Septiani Nisa Kurnia Illahiati |
| author_sort | Rani Sukma Ayu Suteja |
| collection | DOAJ |
| description | Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals. |
| format | Article |
| id | doaj-art-e172140a5810458c919a327f7a47948e |
| institution | OA Journals |
| issn | 2657-201X 2657-1099 |
| language | English |
| publishDate | 2021-11-01 |
| publisher | Universitas Airlangga |
| record_format | Article |
| series | Darmabakti Cendekia |
| spelling | doaj-art-e172140a5810458c919a327f7a47948e2025-08-20T02:03:57ZengUniversitas AirlanggaDarmabakti Cendekia2657-201X2657-10992021-11-0132495410.20473/dc.V3.I2.2021.49-5425611INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGESRani Sukma Ayu Suteja0Liestianingsih Dwi Dayanti1Angga Prawadika Aji2https://orcid.org/0000-0001-8088-6654Santi Isnaini3Yayan Sakti Suryandaru4Titik Puji Rahayu5https://orcid.org/0000-0002-1536-235XAndria Saptyasari6https://orcid.org/0000-0002-2496-5267Irfan Wahyudi7https://orcid.org/0000-0003-1895-135XRatih Puspa8Nurul Ratna Sari9https://orcid.org/0000-0002-8065-2230Dina Septiani10https://orcid.org/0000-0003-4505-4320Nisa Kurnia Illahiati11Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaDepartment of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-IndonesiaBackground: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.https://e-journal.unair.ac.id/DC/article/view/31284communicationmarketingsmeherbal medicine |
| spellingShingle | Rani Sukma Ayu Suteja Liestianingsih Dwi Dayanti Angga Prawadika Aji Santi Isnaini Yayan Sakti Suryandaru Titik Puji Rahayu Andria Saptyasari Irfan Wahyudi Ratih Puspa Nurul Ratna Sari Dina Septiani Nisa Kurnia Illahiati INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Darmabakti Cendekia communication marketing sme herbal medicine |
| title | INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES |
| title_full | INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES |
| title_fullStr | INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES |
| title_full_unstemmed | INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES |
| title_short | INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES |
| title_sort | integrated marketing communication strategy for sme small and medium enterprises of traditional herbal and beverages |
| topic | communication marketing sme herbal medicine |
| url | https://e-journal.unair.ac.id/DC/article/view/31284 |
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