THE MAGIC OF DARK TOURISM

The dark tourism is a form of tourism that is not unanimously accepted by the whole society, but in spite of this fact, the practitioners of dark tourism is a viable segment. Indeed the concept that defines dark tourism is none other than death, and perhaps this is why it will always be a segment th...

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Main Authors: Erika KULCSÁR, Rozalina Zsófia SIMON
Format: Article
Language:English
Published: Universitaria Press Craiova 2015-10-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2015_X1/10-4-1-15.pdf
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author Erika KULCSÁR
Rozalina Zsófia SIMON
author_facet Erika KULCSÁR
Rozalina Zsófia SIMON
author_sort Erika KULCSÁR
collection DOAJ
description The dark tourism is a form of tourism that is not unanimously accepted by the whole society, but in spite of this fact, the practitioners of dark tourism is a viable segment. Indeed the concept that defines dark tourism is none other than death, and perhaps this is why it will always be a segment that will not be attracted by this form of tourism. Many questions about dark tourism arise. Among them: (1) is dark tourism an area of science attractive for researches? (2) which is the typology of dark tourism? (3) what are the motivating factors that determine practicing dark tourism? This paper provides a detailed analysis of publication behaviour in the field of dark tourism. The article also includes the main results obtained by achieving a quantitative marketing research among students of Sfantu Gheorghe University Extension in order to know their opinion, attitude towards dark tourism.
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publishDate 2015-10-01
publisher Universitaria Press Craiova
record_format Article
series Management & Marketing
spelling doaj-art-e16ff8fa85f948518cdc9c230d882f232025-08-20T03:21:06ZengUniversitaria Press CraiovaManagement & Marketing1841-24161841-24162015-10-01XIII1124136THE MAGIC OF DARK TOURISMErika KULCSÁRRozalina Zsófia SIMONThe dark tourism is a form of tourism that is not unanimously accepted by the whole society, but in spite of this fact, the practitioners of dark tourism is a viable segment. Indeed the concept that defines dark tourism is none other than death, and perhaps this is why it will always be a segment that will not be attracted by this form of tourism. Many questions about dark tourism arise. Among them: (1) is dark tourism an area of science attractive for researches? (2) which is the typology of dark tourism? (3) what are the motivating factors that determine practicing dark tourism? This paper provides a detailed analysis of publication behaviour in the field of dark tourism. The article also includes the main results obtained by achieving a quantitative marketing research among students of Sfantu Gheorghe University Extension in order to know their opinion, attitude towards dark tourism.http://www.mnmk.ro/documents/2015_X1/10-4-1-15.pdfdark tourismpublishing behaviourdestinations/attractionssegmentationmotivations
spellingShingle Erika KULCSÁR
Rozalina Zsófia SIMON
THE MAGIC OF DARK TOURISM
Management & Marketing
dark tourism
publishing behaviour
destinations/attractions
segmentation
motivations
title THE MAGIC OF DARK TOURISM
title_full THE MAGIC OF DARK TOURISM
title_fullStr THE MAGIC OF DARK TOURISM
title_full_unstemmed THE MAGIC OF DARK TOURISM
title_short THE MAGIC OF DARK TOURISM
title_sort magic of dark tourism
topic dark tourism
publishing behaviour
destinations/attractions
segmentation
motivations
url http://www.mnmk.ro/documents/2015_X1/10-4-1-15.pdf
work_keys_str_mv AT erikakulcsar themagicofdarktourism
AT rozalinazsofiasimon themagicofdarktourism
AT erikakulcsar magicofdarktourism
AT rozalinazsofiasimon magicofdarktourism