Engagement-Oriented Dynamic Difficulty Adjustment

As an emerging and lively research field, game designers are employing Dynamic Difficulty Adjustment (DDA) in Game Artificial Intelligence (Game AI) to improve player experience. Traditional DDA methods focus little on player churn, which cannot always lead to enhanced player engagement. Hence, we p...

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Main Authors: Qingwei Mi, Tianhan Gao
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/15/10/5610
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author Qingwei Mi
Tianhan Gao
author_facet Qingwei Mi
Tianhan Gao
author_sort Qingwei Mi
collection DOAJ
description As an emerging and lively research field, game designers are employing Dynamic Difficulty Adjustment (DDA) in Game Artificial Intelligence (Game AI) to improve player experience. Traditional DDA methods focus little on player churn, which cannot always lead to enhanced player engagement. Hence, we propose the Engagement-oriented Dynamic Difficulty Adjustment (EDDA) to meet the urgent need for a highly general and customizable solution in the game industry. EDDA directly considers players’ churn trend to ensure player engagement during gameplay. Its real-time monitoring algorithm and common parameter set are effective in quantifying and preventing player churn. We developed a prototype system integrating seven major game genres to verify the difficulty, gameplay time, and scores of the Game Engagement Questionnaire (GEQ) in multiple dimensions. EDDA has the largest mean and median of all genres in the above metrics with the highest confidence level and effect size, which demonstrates its generality and availability in improving player experience. It is fair to say that EDDA not only provides game designers with targeted player churn monitoring and intervention means, but also offers a deeper level of thinking for the generalized application of DDA and other Game AI technologies.
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spelling doaj-art-e15c2f1a4d6749b198675bd5cfd340082025-08-20T03:47:48ZengMDPI AGApplied Sciences2076-34172025-05-011510561010.3390/app15105610Engagement-Oriented Dynamic Difficulty AdjustmentQingwei Mi0Tianhan Gao1Software College, Northeastern University, Shenyang 110169, ChinaSoftware College, Northeastern University, Shenyang 110169, ChinaAs an emerging and lively research field, game designers are employing Dynamic Difficulty Adjustment (DDA) in Game Artificial Intelligence (Game AI) to improve player experience. Traditional DDA methods focus little on player churn, which cannot always lead to enhanced player engagement. Hence, we propose the Engagement-oriented Dynamic Difficulty Adjustment (EDDA) to meet the urgent need for a highly general and customizable solution in the game industry. EDDA directly considers players’ churn trend to ensure player engagement during gameplay. Its real-time monitoring algorithm and common parameter set are effective in quantifying and preventing player churn. We developed a prototype system integrating seven major game genres to verify the difficulty, gameplay time, and scores of the Game Engagement Questionnaire (GEQ) in multiple dimensions. EDDA has the largest mean and median of all genres in the above metrics with the highest confidence level and effect size, which demonstrates its generality and availability in improving player experience. It is fair to say that EDDA not only provides game designers with targeted player churn monitoring and intervention means, but also offers a deeper level of thinking for the generalized application of DDA and other Game AI technologies.https://www.mdpi.com/2076-3417/15/10/5610game artificial intelligencedynamic difficulty adjustmentplayer engagementplayer experience
spellingShingle Qingwei Mi
Tianhan Gao
Engagement-Oriented Dynamic Difficulty Adjustment
Applied Sciences
game artificial intelligence
dynamic difficulty adjustment
player engagement
player experience
title Engagement-Oriented Dynamic Difficulty Adjustment
title_full Engagement-Oriented Dynamic Difficulty Adjustment
title_fullStr Engagement-Oriented Dynamic Difficulty Adjustment
title_full_unstemmed Engagement-Oriented Dynamic Difficulty Adjustment
title_short Engagement-Oriented Dynamic Difficulty Adjustment
title_sort engagement oriented dynamic difficulty adjustment
topic game artificial intelligence
dynamic difficulty adjustment
player engagement
player experience
url https://www.mdpi.com/2076-3417/15/10/5610
work_keys_str_mv AT qingweimi engagementorienteddynamicdifficultyadjustment
AT tianhangao engagementorienteddynamicdifficultyadjustment