STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET
It is proved that the effective operation of a construction company in today's competitive market is based on the application of the principles of strategic positioning. The methodical approach to the sustainable market positioning of construction products. It is proved that the increase of com...
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| Format: | Article |
| Language: | Russian |
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Dagestan State Technical University
2016-07-01
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| Series: | Вестник Дагестанского государственного технического университета: Технические науки |
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| Online Access: | https://vestnik.dgtu.ru/jour/article/view/187 |
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| _version_ | 1850025404877766656 |
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| author | T. Y. Levitsky N. V. Zinchenko |
| author_facet | T. Y. Levitsky N. V. Zinchenko |
| author_sort | T. Y. Levitsky |
| collection | DOAJ |
| description | It is proved that the effective operation of a construction company in today's competitive market is based on the application of the principles of strategic positioning. The methodical approach to the sustainable market positioning of construction products. It is proved that the increase of competitive advantages of construction products is largely determined by the correct choice of strategy of formation and use of the resource potential of construction enterprises. |
| format | Article |
| id | doaj-art-e14e23c536b14430901f6fe1165928f7 |
| institution | DOAJ |
| issn | 2073-6185 2542-095X |
| language | Russian |
| publishDate | 2016-07-01 |
| publisher | Dagestan State Technical University |
| record_format | Article |
| series | Вестник Дагестанского государственного технического университета: Технические науки |
| spelling | doaj-art-e14e23c536b14430901f6fe1165928f72025-08-20T03:00:51ZrusDagestan State Technical UniversityВестник Дагестанского государственного технического университета: Технические науки2073-61852542-095X2016-07-0137212413110.21822/2073-6185-2015-37-2-124-131186STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKETT. Y. Levitsky0N. V. Zinchenko1ФГБОУ ВО «Дагестанский гос- ударственный технический университет», г. МахачкалаФинансовый университет при Правительстве Российской Федерации (Краснодарский филиал), г. КраснодарIt is proved that the effective operation of a construction company in today's competitive market is based on the application of the principles of strategic positioning. The methodical approach to the sustainable market positioning of construction products. It is proved that the increase of competitive advantages of construction products is largely determined by the correct choice of strategy of formation and use of the resource potential of construction enterprises.https://vestnik.dgtu.ru/jour/article/view/187building productsstrategic positioningcompetitive advantagescompetitiveness |
| spellingShingle | T. Y. Levitsky N. V. Zinchenko STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET Вестник Дагестанского государственного технического университета: Технические науки building products strategic positioning competitive advantages competitiveness |
| title | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_full | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_fullStr | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_full_unstemmed | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_short | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_sort | strategic positioning of building products in a competitive market |
| topic | building products strategic positioning competitive advantages competitiveness |
| url | https://vestnik.dgtu.ru/jour/article/view/187 |
| work_keys_str_mv | AT tylevitsky strategicpositioningofbuildingproductsinacompetitivemarket AT nvzinchenko strategicpositioningofbuildingproductsinacompetitivemarket |