Environmental Scanning and Prioritization of Issues in Marine Tourism Development in Ternate City, Indonesia

The management of Hol Sulamadaha Bay in Ternate City remains suboptimal, as reflected in the declining number of tourists visits due to the lack of prioritization in development efforts. This study aims to analyze the strategic environment and identify key strategic priorities for the development of...

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Main Authors: Alma'arif Alma'arif, Abdul Fatah Satyapraja, Sarmila Md Sum
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2025-05-01
Series:Journal of Governance and Public Policy
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Online Access:https://journal.umy.ac.id/index.php/GPP/article/view/22166
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author Alma'arif Alma'arif
Abdul Fatah Satyapraja
Sarmila Md Sum
author_facet Alma'arif Alma'arif
Abdul Fatah Satyapraja
Sarmila Md Sum
author_sort Alma'arif Alma'arif
collection DOAJ
description The management of Hol Sulamadaha Bay in Ternate City remains suboptimal, as reflected in the declining number of tourists visits due to the lack of prioritization in development efforts. This study aims to analyze the strategic environment and identify key strategic priorities for the development of marine tourism in Ternate. Grounded in Wheelen and Hunger's strategic management theory—specifically strategic environmental analysis and employing the Analytical Hierarchy Process (AHP), the research adopts a post-positivist paradigm. Data collection combined qualitative methods, including interviews and documentation, with quantitative analysis through expert-validated questionnaires. Key informants included government officials, private sector representatives, local communities, tourists, and residents from remote areas. The findings reveal four pressing strategic issues: (1) limited involvement of the Tourism Awareness Group (TAG), (2) low levels of tourism literacy, (3) inadequate access, facilities, and infrastructure, and (4) limited community participation in tourism development. Moreover, the study emphasizes the role of mutual trust between government and local communities as a critical factor for encouraging inclusive participation, from policy planning through to implementation and evaluation. The novelty of this study lies in its integration of strategic environmental analysis and AHP to assess marine tourism development while foregrounding the socio-cultural dynamics particularly trust, belief systems, and local values that influence community engagement. This holistic approach offers a new perspective for developing inclusive, culturally grounded strategies to revitalize marine tourism in small island regions like Ternate.
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spelling doaj-art-e14c0448ca884373be0e0fe4ed9f44432025-08-20T03:16:10ZengUniversitas Muhammadiyah YogyakartaJournal of Governance and Public Policy2355-86952549-76692025-05-0112212513910.18196/jgpp.v12i2.2216618417Environmental Scanning and Prioritization of Issues in Marine Tourism Development in Ternate City, IndonesiaAlma'arif Alma'arif0Abdul Fatah Satyapraja1Sarmila Md Sum2Department of Local Government Administration, Institut Pemerintahan Dalam Negeri, Jatinangor, Sumedang, IndonesiaDepartment of Local Government Administration, Institut Pemerintahan Dalam Negeri, Jatinangor, Sumedang, IndonesiaFaculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi, Selangor, MalaysiaThe management of Hol Sulamadaha Bay in Ternate City remains suboptimal, as reflected in the declining number of tourists visits due to the lack of prioritization in development efforts. This study aims to analyze the strategic environment and identify key strategic priorities for the development of marine tourism in Ternate. Grounded in Wheelen and Hunger's strategic management theory—specifically strategic environmental analysis and employing the Analytical Hierarchy Process (AHP), the research adopts a post-positivist paradigm. Data collection combined qualitative methods, including interviews and documentation, with quantitative analysis through expert-validated questionnaires. Key informants included government officials, private sector representatives, local communities, tourists, and residents from remote areas. The findings reveal four pressing strategic issues: (1) limited involvement of the Tourism Awareness Group (TAG), (2) low levels of tourism literacy, (3) inadequate access, facilities, and infrastructure, and (4) limited community participation in tourism development. Moreover, the study emphasizes the role of mutual trust between government and local communities as a critical factor for encouraging inclusive participation, from policy planning through to implementation and evaluation. The novelty of this study lies in its integration of strategic environmental analysis and AHP to assess marine tourism development while foregrounding the socio-cultural dynamics particularly trust, belief systems, and local values that influence community engagement. This holistic approach offers a new perspective for developing inclusive, culturally grounded strategies to revitalize marine tourism in small island regions like Ternate.https://journal.umy.ac.id/index.php/GPP/article/view/22166analytical hierarchy processenvironmental scanningstrategic issuesdecision making
spellingShingle Alma'arif Alma'arif
Abdul Fatah Satyapraja
Sarmila Md Sum
Environmental Scanning and Prioritization of Issues in Marine Tourism Development in Ternate City, Indonesia
Journal of Governance and Public Policy
analytical hierarchy process
environmental scanning
strategic issues
decision making
title Environmental Scanning and Prioritization of Issues in Marine Tourism Development in Ternate City, Indonesia
title_full Environmental Scanning and Prioritization of Issues in Marine Tourism Development in Ternate City, Indonesia
title_fullStr Environmental Scanning and Prioritization of Issues in Marine Tourism Development in Ternate City, Indonesia
title_full_unstemmed Environmental Scanning and Prioritization of Issues in Marine Tourism Development in Ternate City, Indonesia
title_short Environmental Scanning and Prioritization of Issues in Marine Tourism Development in Ternate City, Indonesia
title_sort environmental scanning and prioritization of issues in marine tourism development in ternate city indonesia
topic analytical hierarchy process
environmental scanning
strategic issues
decision making
url https://journal.umy.ac.id/index.php/GPP/article/view/22166
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AT sarmilamdsum environmentalscanningandprioritizationofissuesinmarinetourismdevelopmentinternatecityindonesia