Four ps of creativity and behavioural intentions in creative tourism: The mediating role of experience quality
Purpose: This study explores how the dimensions of creativity—specifically person, process, product, and press—affect tourists’ behavioural intentions. Additionally, this study examines how experience quality mediates these relationships. Methodology/Design/Approach: This study used a survey inst...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2025-03-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol31no1/5_Yahaya_Ariffin |
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