The impact of social media marketing efforts on buying intentions within the brewing sector
Social Media Marketing Activities (SMMA) encompass several dimensions that enhance brand engagement on social media platforms: Entertainment focuses on engaging users through fun; Interaction emphasises the two-way communication between the brand and its consumers; Trends involves leveraging current...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-12-01
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| Series: | Management şi Marketing |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mmcks-2024-0028 |
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