The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed Behavior
Despite the rapid expansion of China’s RV (recreational vehicle) tourism industry, research on RV tourist behavior remains limited. This study develops an extended model of goal-directed behavior (EMGB) that more comprehensively explains the formation of tourists’ intentions to engage in RV tourism....
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-10-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/14/11/986 |
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| author | Chao Zeng Zihan Yang Yufan Zhai Li Yu |
| author_facet | Chao Zeng Zihan Yang Yufan Zhai Li Yu |
| author_sort | Chao Zeng |
| collection | DOAJ |
| description | Despite the rapid expansion of China’s RV (recreational vehicle) tourism industry, research on RV tourist behavior remains limited. This study develops an extended model of goal-directed behavior (EMGB) that more comprehensively explains the formation of tourists’ intentions to engage in RV tourism. The EMGB incorporates critical factors, including the perception of infection (PI), social media influence (SM), infrastructure perception (IP), and perceived advantages of drive tourism (PAD), into the original goal-directed behavior model (MGB). Results from a survey involving 545 RV tourists reveal that the EMGB achieves a satisfactory fit with the data and explains a larger proportion of variance in behavioral intentions. Notably, all variables within the original MGB remain significant predictors of both desire and intention. Furthermore, this study identifies factors such as Time and Economy capability, age, and region as significant moderators of the decision-making process for RV tourists. These findings offer valuable insights to marketers and governmental bodies, empowering them to make more reasonable decisions and devise strategies that cater to the diverse needs and preferences of RV tourists in the future. |
| format | Article |
| id | doaj-art-e12ba737fdd5431081822d33a26b9d0d |
| institution | OA Journals |
| issn | 2076-328X |
| language | English |
| publishDate | 2024-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj-art-e12ba737fdd5431081822d33a26b9d0d2025-08-20T02:08:08ZengMDPI AGBehavioral Sciences2076-328X2024-10-01141198610.3390/bs14110986The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed BehaviorChao Zeng0Zihan Yang1Yufan Zhai2Li Yu3College of Traffic and Transportation, Chongqing Jiaotong University, Chongqing 400074, ChinaCollege of Traffic and Transportation, Chongqing Jiaotong University, Chongqing 400074, ChinaCollege of Traffic and Transportation, Chongqing Jiaotong University, Chongqing 400074, ChinaSchool of Geography and Planning, Cardiff University, Cardiff CF10 3AT, UKDespite the rapid expansion of China’s RV (recreational vehicle) tourism industry, research on RV tourist behavior remains limited. This study develops an extended model of goal-directed behavior (EMGB) that more comprehensively explains the formation of tourists’ intentions to engage in RV tourism. The EMGB incorporates critical factors, including the perception of infection (PI), social media influence (SM), infrastructure perception (IP), and perceived advantages of drive tourism (PAD), into the original goal-directed behavior model (MGB). Results from a survey involving 545 RV tourists reveal that the EMGB achieves a satisfactory fit with the data and explains a larger proportion of variance in behavioral intentions. Notably, all variables within the original MGB remain significant predictors of both desire and intention. Furthermore, this study identifies factors such as Time and Economy capability, age, and region as significant moderators of the decision-making process for RV tourists. These findings offer valuable insights to marketers and governmental bodies, empowering them to make more reasonable decisions and devise strategies that cater to the diverse needs and preferences of RV tourists in the future.https://www.mdpi.com/2076-328X/14/11/986RV tourismtourism intentionsmodel of goal-directed behavior (MGB)structural equation model (SEM)social mediaperception of infection |
| spellingShingle | Chao Zeng Zihan Yang Yufan Zhai Li Yu The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed Behavior Behavioral Sciences RV tourism tourism intentions model of goal-directed behavior (MGB) structural equation model (SEM) social media perception of infection |
| title | The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed Behavior |
| title_full | The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed Behavior |
| title_fullStr | The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed Behavior |
| title_full_unstemmed | The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed Behavior |
| title_short | The Impact of Social Media and Infection Perception on the Intentions of Recreational Vehicle Tours: An Extended Model of Goal-Directed Behavior |
| title_sort | impact of social media and infection perception on the intentions of recreational vehicle tours an extended model of goal directed behavior |
| topic | RV tourism tourism intentions model of goal-directed behavior (MGB) structural equation model (SEM) social media perception of infection |
| url | https://www.mdpi.com/2076-328X/14/11/986 |
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