How social media involvement affect consumer purchase intention on online social networking sites: examining the mediating role of self-disclosure
IntroductionSocial media has a huge impact in marketing, as evidenced by the sheer number of users and the amount of time they spend on it each day. How online social networking sites (SNS) change shopping habits and even reshape the entire consumer market has become increasingly important topic in...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1604727/full |
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