A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTI
The city is a fundamental element of the identity of contemporary society, fulfilling in each urban community complex functions that depend on the needs, interests and aspirations of the people and of the political and economic system. The urban identity of Pitesti is defined by a set of features wi...
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| Format: | Article |
| Language: | English |
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Universităţii "Constantin Brâncoveanu"
2014-11-01
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| Series: | Strategii Manageriale |
| Subjects: | |
| Online Access: | http://www.strategiimanageriale.ro/papers/140484.pdf |
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| _version_ | 1850058777411190784 |
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| author | Mihaela, ASANDEI Elena, ENACHE |
| author_facet | Mihaela, ASANDEI Elena, ENACHE |
| author_sort | Mihaela, ASANDEI |
| collection | DOAJ |
| description | The city is a fundamental element of the identity of contemporary society, fulfilling in each urban community complex functions that depend on the needs, interests and aspirations of the people and of the political and economic system. The urban identity of Pitesti is defined by a set of features with certain significance for each inhabitant of the city. The Tulip Symphony is a symbol that has been created, developed and promoted during the past four decades by the urban community. The present study aims to study how residents of Pitesti perceive the urban product named the Tulip Symphony is and present the conclusions of a statistical survey conducted during the 37th edition of the event. |
| format | Article |
| id | doaj-art-e0f25592bba5410a883cdcce58abf8ea |
| institution | DOAJ |
| issn | 1844-668X 1844-668X |
| language | English |
| publishDate | 2014-11-01 |
| publisher | Universităţii "Constantin Brâncoveanu" |
| record_format | Article |
| series | Strategii Manageriale |
| spelling | doaj-art-e0f25592bba5410a883cdcce58abf8ea2025-08-20T02:51:03ZengUniversităţii "Constantin Brâncoveanu"Strategii Manageriale1844-668X1844-668X2014-11-01VII4646653A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTIMihaela, ASANDEI0Elena, ENACHE1Constantin Brâncoveanu University PitestiConstantin Brâncoveanu University PitestiThe city is a fundamental element of the identity of contemporary society, fulfilling in each urban community complex functions that depend on the needs, interests and aspirations of the people and of the political and economic system. The urban identity of Pitesti is defined by a set of features with certain significance for each inhabitant of the city. The Tulip Symphony is a symbol that has been created, developed and promoted during the past four decades by the urban community. The present study aims to study how residents of Pitesti perceive the urban product named the Tulip Symphony is and present the conclusions of a statistical survey conducted during the 37th edition of the event.http://www.strategiimanageriale.ro/papers/140484.pdfresearchurban marketingurban imageurban brandthe Tulip Symphony |
| spellingShingle | Mihaela, ASANDEI Elena, ENACHE A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTI Strategii Manageriale research urban marketing urban image urban brand the Tulip Symphony |
| title | A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTI |
| title_full | A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTI |
| title_fullStr | A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTI |
| title_full_unstemmed | A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTI |
| title_short | A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTI |
| title_sort | study of the image of tulip symphony a defining ingredient in the development of the urban brand of pitesti |
| topic | research urban marketing urban image urban brand the Tulip Symphony |
| url | http://www.strategiimanageriale.ro/papers/140484.pdf |
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