The Mediating Role of Customer Satisfaction Between Dimensions of CSR and Customer Loyalty

The Mediating Role of Customer Satisfaction Between Dimensions of CSR and Customer Loyalty

Customer satisfaction and customer loyalty are essential attributes of corporate social responsibility (CSR) which build up competitive advantage. While existing research emphasizes the importance of these attributes, few studies explore how customer loyalty is affected by various dimensions of CSR...

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Bibliographic Details
Main Authors: Mohammadsadegh Omidvar Sadegh, Anisah Deen
Format: Article
Language:English
Published: WSB Poznań 2024-10-01
Series:Studia Periegetica
Subjects:
: corporate social responsibility, environmental responsibility, customer satisfaction, customer loyalty, restaurant industry
Online Access:https://journals.wsb.poznan.pl/index.php/sp/article/view/1990
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