The use of innovative tools of territory marketing
Investigated the importance of innovative marketing tools to increase the efficiency of the territory of strategic marketing areas and the necessity of their application, the main directions of branding area on the example of the Stavropol Territory and The Republic Of Belarus
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
North-Caucasus Federal University
2022-09-01
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| Series: | Наука. Инновации. Технологии |
| Subjects: | |
| Online Access: | https://scienceit.elpub.ru/jour/article/view/543 |
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| _version_ | 1850062537196830720 |
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| author | Galina Vladimirovna Vorontsova Natalya Evgen’evna Levdanskaya |
| author_facet | Galina Vladimirovna Vorontsova Natalya Evgen’evna Levdanskaya |
| author_sort | Galina Vladimirovna Vorontsova |
| collection | DOAJ |
| description | Investigated the importance of innovative marketing tools to increase the efficiency of the territory of strategic marketing areas and the necessity of their application, the main directions of branding area on the example of the Stavropol Territory and The Republic Of Belarus |
| format | Article |
| id | doaj-art-e0da1c143ce94c16b5297bc2b7d2db96 |
| institution | DOAJ |
| issn | 2308-4758 |
| language | Russian |
| publishDate | 2022-09-01 |
| publisher | North-Caucasus Federal University |
| record_format | Article |
| series | Наука. Инновации. Технологии |
| spelling | doaj-art-e0da1c143ce94c16b5297bc2b7d2db962025-08-20T02:49:53ZrusNorth-Caucasus Federal UniversityНаука. Инновации. Технологии2308-47582022-09-0102107116542The use of innovative tools of territory marketingGalina Vladimirovna Vorontsova0Natalya Evgen’evna Levdanskaya1NCFUMinsk Institute of ManagementInvestigated the importance of innovative marketing tools to increase the efficiency of the territory of strategic marketing areas and the necessity of their application, the main directions of branding area on the example of the Stavropol Territory and The Republic Of Belarushttps://scienceit.elpub.ru/jour/article/view/543маркетинг территориистратегический маркетингбрендинг территорииимидж территорииmarketing of the territorystrategic marketingbranding of the territoryimage of the territory |
| spellingShingle | Galina Vladimirovna Vorontsova Natalya Evgen’evna Levdanskaya The use of innovative tools of territory marketing Наука. Инновации. Технологии маркетинг территории стратегический маркетинг брендинг территории имидж территории marketing of the territory strategic marketing branding of the territory image of the territory |
| title | The use of innovative tools of territory marketing |
| title_full | The use of innovative tools of territory marketing |
| title_fullStr | The use of innovative tools of territory marketing |
| title_full_unstemmed | The use of innovative tools of territory marketing |
| title_short | The use of innovative tools of territory marketing |
| title_sort | use of innovative tools of territory marketing |
| topic | маркетинг территории стратегический маркетинг брендинг территории имидж территории marketing of the territory strategic marketing branding of the territory image of the territory |
| url | https://scienceit.elpub.ru/jour/article/view/543 |
| work_keys_str_mv | AT galinavladimirovnavorontsova theuseofinnovativetoolsofterritorymarketing AT natalyaevgenevnalevdanskaya theuseofinnovativetoolsofterritorymarketing AT galinavladimirovnavorontsova useofinnovativetoolsofterritorymarketing AT natalyaevgenevnalevdanskaya useofinnovativetoolsofterritorymarketing |