Impacts of targeted advertisements on privacy rights: a meta-analysis study
<p><span lang="EN-US">The paper explored the changes that digital privacy rights have witnessed in this era in which we live, which has seen a substantial technological boom that has infiltrated individuals’ public and private lives through modern means of communication. To ach...
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| Format: | Article |
| Language: | English |
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Academy Publishing Center
2024-06-01
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| Series: | Insights into Language, Culture and Communication |
| Online Access: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/802 |
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| _version_ | 1849430123182292992 |
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| author | Alia Ali Hanan Youssef Sally Tayie |
| author_facet | Alia Ali Hanan Youssef Sally Tayie |
| author_sort | Alia Ali |
| collection | DOAJ |
| description | <p><span lang="EN-US">The paper explored the changes that digital privacy rights have witnessed in this era in which we live, which has seen a substantial technological boom that has infiltrated individuals’ public and private lives through modern means of communication. To achieve this purpose, the researchers conducted a meta-analysis that included reviewing the previous studies that dealt with the topic and examined the aspects of accordance and differences between them and the most prominent results to be reached. The paper reviewed all studies published during the period from 2020 to2023 that addressed the issues of privacy rights in light of advertisers targeting of them. Restricting only to relevant studies, the total number reached twelve Findings revealed that various factors influence consumers; acceptance to be targeted by personalized online advertising such as privacy concerns, perceived risks, and benefits are the essential aspects of this study.</span></p><p><span lang="EN-US"><br /></span></p><p><strong><span lang="EN-US">Received: 05 February 2024 </span></strong></p><p><strong><span lang="EN-US">Accepted: 25 May 2024 </span></strong></p><p><strong><span lang="EN-US">Published: 09 June 2024</span></strong></p> |
| format | Article |
| id | doaj-art-e0ac9eaa84a24be1ab0903b4837dcabb |
| institution | Kabale University |
| issn | 2812-4901 2812-491X |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Academy Publishing Center |
| record_format | Article |
| series | Insights into Language, Culture and Communication |
| spelling | doaj-art-e0ac9eaa84a24be1ab0903b4837dcabb2025-08-20T03:28:07ZengAcademy Publishing CenterInsights into Language, Culture and Communication2812-49012812-491X2024-06-014111813110.21622/ILCC.2024.04.1.802361Impacts of targeted advertisements on privacy rights: a meta-analysis studyAlia Ali0Hanan Youssef1Sally Tayie2Arab Academy For Science,Technology And Maritime TransportMedia Department, College of Language and Communication, Arab Academy for Science, Technology and Maritime Transport, Smart VillageMedia Department, College of Language and Communication, Arab Academy for Science, Technology and Maritime Transport, Heliopolis, Egypt<p><span lang="EN-US">The paper explored the changes that digital privacy rights have witnessed in this era in which we live, which has seen a substantial technological boom that has infiltrated individuals’ public and private lives through modern means of communication. To achieve this purpose, the researchers conducted a meta-analysis that included reviewing the previous studies that dealt with the topic and examined the aspects of accordance and differences between them and the most prominent results to be reached. The paper reviewed all studies published during the period from 2020 to2023 that addressed the issues of privacy rights in light of advertisers targeting of them. Restricting only to relevant studies, the total number reached twelve Findings revealed that various factors influence consumers; acceptance to be targeted by personalized online advertising such as privacy concerns, perceived risks, and benefits are the essential aspects of this study.</span></p><p><span lang="EN-US"><br /></span></p><p><strong><span lang="EN-US">Received: 05 February 2024 </span></strong></p><p><strong><span lang="EN-US">Accepted: 25 May 2024 </span></strong></p><p><strong><span lang="EN-US">Published: 09 June 2024</span></strong></p>http://apc.aast.edu/ojs/index.php/ILCC/article/view/802 |
| spellingShingle | Alia Ali Hanan Youssef Sally Tayie Impacts of targeted advertisements on privacy rights: a meta-analysis study Insights into Language, Culture and Communication |
| title | Impacts of targeted advertisements on privacy rights: a meta-analysis study |
| title_full | Impacts of targeted advertisements on privacy rights: a meta-analysis study |
| title_fullStr | Impacts of targeted advertisements on privacy rights: a meta-analysis study |
| title_full_unstemmed | Impacts of targeted advertisements on privacy rights: a meta-analysis study |
| title_short | Impacts of targeted advertisements on privacy rights: a meta-analysis study |
| title_sort | impacts of targeted advertisements on privacy rights a meta analysis study |
| url | http://apc.aast.edu/ojs/index.php/ILCC/article/view/802 |
| work_keys_str_mv | AT aliaali impactsoftargetedadvertisementsonprivacyrightsametaanalysisstudy AT hananyoussef impactsoftargetedadvertisementsonprivacyrightsametaanalysisstudy AT sallytayie impactsoftargetedadvertisementsonprivacyrightsametaanalysisstudy |