What Defines the Perfect Wine Tourism Experience? Evidence from a Best–Worst Approach
This paper investigates wine tourists’ preferences for the attributes of the wine tourism experience (WTEXP) in Italy and Turkey, exploring cross-cultural differences and similarities in two countries with diverse wine tourism development. Data were collected through an online survey of 253 wine con...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | Agriculture |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-0472/15/8/876 |
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