Beyond Recycling: Embedding Circular Economy and Social Values in Urban MSMEs of Malang
Growing global awareness of environmental issues has led to the increasing adoption of circular economy principles as a practical approach to building efficient and sustainable systems. In Indonesia, particularly in Malang City, micro, small, and medium enterprises (MSMEs) play a vital role in the...
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Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung
2025-05-01
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| Series: | Society |
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| Online Access: | https://societyfisipubb.id/index.php/society/article/view/856 |
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| author | Siti Markhamah Budi Eko Soetjipto |
| author_facet | Siti Markhamah Budi Eko Soetjipto |
| author_sort | Siti Markhamah |
| collection | DOAJ |
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Growing global awareness of environmental issues has led to the increasing adoption of circular economy principles as a practical approach to building efficient and sustainable systems. In Indonesia, particularly in Malang City, micro, small, and medium enterprises (MSMEs) play a vital role in the national economy, contributing over 60% to the gross domestic product (GDP) and employing more than 97% of the workforce. This study aims to examine the relationship and influence of green technology adoption and human resource (HR) training on customer satisfaction, within the context of resource optimization through circular economy practices. Using a quantitative approach, the study surveyed 100 MSMEs selected through simple random sampling to ensure sectoral diversity and minimize sampling bias. Data were processed using Statistical Package for the Social Sciences (SPSS) software. The results indicate that HR training does not have a significant effect on customer satisfaction among MSMEs in Malang City. In contrast, the implementation of green technology and circular economy practices positively contributes to performance improvement, particularly when linked to customer satisfaction and sustainability outcomes across economic, environmental, and social dimensions.
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| format | Article |
| id | doaj-art-e09b0886f11343779e0d0df7b5dd930d |
| institution | OA Journals |
| issn | 2338-6932 2597-4874 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung |
| record_format | Article |
| series | Society |
| spelling | doaj-art-e09b0886f11343779e0d0df7b5dd930d2025-08-20T01:53:10ZengLaboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka BelitungSociety2338-69322597-48742025-05-0113210.33019/society.v13i2.856Beyond Recycling: Embedding Circular Economy and Social Values in Urban MSMEs of MalangSiti Markhamah0Budi Eko Soetjipto1https://orcid.org/0000-0002-1170-2986State University of MalangState University of Malang Growing global awareness of environmental issues has led to the increasing adoption of circular economy principles as a practical approach to building efficient and sustainable systems. In Indonesia, particularly in Malang City, micro, small, and medium enterprises (MSMEs) play a vital role in the national economy, contributing over 60% to the gross domestic product (GDP) and employing more than 97% of the workforce. This study aims to examine the relationship and influence of green technology adoption and human resource (HR) training on customer satisfaction, within the context of resource optimization through circular economy practices. Using a quantitative approach, the study surveyed 100 MSMEs selected through simple random sampling to ensure sectoral diversity and minimize sampling bias. Data were processed using Statistical Package for the Social Sciences (SPSS) software. The results indicate that HR training does not have a significant effect on customer satisfaction among MSMEs in Malang City. In contrast, the implementation of green technology and circular economy practices positively contributes to performance improvement, particularly when linked to customer satisfaction and sustainability outcomes across economic, environmental, and social dimensions. https://societyfisipubb.id/index.php/society/article/view/856Circular EconomyConsumer SatisfactionGreen TechnologyMSMEsSustainable Development |
| spellingShingle | Siti Markhamah Budi Eko Soetjipto Beyond Recycling: Embedding Circular Economy and Social Values in Urban MSMEs of Malang Society Circular Economy Consumer Satisfaction Green Technology MSMEs Sustainable Development |
| title | Beyond Recycling: Embedding Circular Economy and Social Values in Urban MSMEs of Malang |
| title_full | Beyond Recycling: Embedding Circular Economy and Social Values in Urban MSMEs of Malang |
| title_fullStr | Beyond Recycling: Embedding Circular Economy and Social Values in Urban MSMEs of Malang |
| title_full_unstemmed | Beyond Recycling: Embedding Circular Economy and Social Values in Urban MSMEs of Malang |
| title_short | Beyond Recycling: Embedding Circular Economy and Social Values in Urban MSMEs of Malang |
| title_sort | beyond recycling embedding circular economy and social values in urban msmes of malang |
| topic | Circular Economy Consumer Satisfaction Green Technology MSMEs Sustainable Development |
| url | https://societyfisipubb.id/index.php/society/article/view/856 |
| work_keys_str_mv | AT sitimarkhamah beyondrecyclingembeddingcirculareconomyandsocialvaluesinurbanmsmesofmalang AT budiekosoetjipto beyondrecyclingembeddingcirculareconomyandsocialvaluesinurbanmsmesofmalang |