Research on the Business Model of the Chinese Tea Beverage Industry by the SWOT: Take CHAGEE and Luckin Coffee as Example
People’s enthusiasm for consuming has increased and social consumption has been upgraded as a result of the consistent economic growth. With the high popularity of freshly made tea beverages, many new tea beverage brands have appeared one after another, and they have been loved by contemporary young...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/28/shsconf_dsm2024_02003.pdf |
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