Understanding consumers' cognitive maps in today's complex marketing environments

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Bibliographic Details
Main Author: Marc Logman
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2008-09-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2272/im_en_2008_3_Logman.pdf
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