Understanding consumers' cognitive maps in today's complex marketing environments
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| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2008-09-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2272/im_en_2008_3_Logman.pdf |
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| _version_ | 1849738240815267840 |
|---|---|
| author | Marc Logman |
| author_facet | Marc Logman |
| author_sort | Marc Logman |
| collection | DOAJ |
| format | Article |
| id | doaj-art-e07363ec3d35473a89bc3fdd444daf7c |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2008-09-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-e07363ec3d35473a89bc3fdd444daf7c2025-08-20T03:06:40ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262008-09-01432272Understanding consumers' cognitive maps in today's complex marketing environmentsMarc Logmanhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2272/im_en_2008_3_Logman.pdf |
| spellingShingle | Marc Logman Understanding consumers' cognitive maps in today's complex marketing environments Innovative Marketing |
| title | Understanding consumers' cognitive maps in today's complex marketing environments |
| title_full | Understanding consumers' cognitive maps in today's complex marketing environments |
| title_fullStr | Understanding consumers' cognitive maps in today's complex marketing environments |
| title_full_unstemmed | Understanding consumers' cognitive maps in today's complex marketing environments |
| title_short | Understanding consumers' cognitive maps in today's complex marketing environments |
| title_sort | understanding consumers cognitive maps in today s complex marketing environments |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2272/im_en_2008_3_Logman.pdf |
| work_keys_str_mv | AT marclogman understandingconsumerscognitivemapsintodayscomplexmarketingenvironments |