The influence of brand value dimensions on consumer loyalty among young adults: Evidence from Sri Lanka's high-tech market

The influence of brand value dimensions on consumer loyalty among young adults: Evidence from Sri Lanka's high-tech market

Consumer loyalty in high-tech markets is challenged by rapid technological change and shifting consumer expectations. Although Consumer Perceived Value (CPV) research exists across various industries, studies on high-tech brand value perceptions in emerging economies, such as Sri Lanka, are limited....

Full description

Saved in:
Bibliographic Details
Main Authors: Fernando Kurukulasuriya Weerasinghe Tharindu Madushanka, Das Ghansham
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2025-01-01
Series:Marketing (Beograd. 1991)
Subjects:
brand equity
brand value dimensions
consumer loyalty
consumption values theory
high-tech industry
sri lanka
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712502091K.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items