Die Opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings

There is an urgent need to train public relations practitioners as specialists within specific: organizations. It is often only then that the public relations practitioner realizes that  s/he is not competent to deal with  the unique PR requirements for that specific organization and is also unfami...

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Main Authors: Annette Clear, Sonja Verwey
Format: Article
Language:English
Published: University of Johannesburg 2022-11-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1916
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author Annette Clear
Sonja Verwey
author_facet Annette Clear
Sonja Verwey
author_sort Annette Clear
collection DOAJ
description There is an urgent need to train public relations practitioners as specialists within specific: organizations. It is often only then that the public relations practitioner realizes that  s/he is not competent to deal with  the unique PR requirements for that specific organization and is also unfamiliar with the broad structure and activities oflhat organization. At present there is a lack in specialised occupattonal training opportunities for public relations practitioners at our technikons and universities which need to be addressed ac-cording to research conducted amongst public relations students and medical public relations practitioners. Since heatth in South Africa is a prominent political issue, it is necessary to establish the present and future role of the medical public felations practitioner, and to what extent a need exists in further training of these practitioners. Further training can also add certain competencies to already acquired basic skills necessary for the medical public relations practitioner. Research conducted amongst second and third year public relations students at the Technikon SA, medical public. relations practitioners in the Gauteng Province, and heads of tersiary health institutions revealed that 97,5% of the respondents are in favour of specialised occupational training. It was also found that the present competencies of the medical public relations practitioner are not sufficient..
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spelling doaj-art-e016847d29824f1f847018be35d1e94a2025-01-20T08:48:18ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0115110.36615/jcsa.v15i1.1916Die Opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtingsAnnette Clear0Sonja Verwey1University of JohannesburgUniversity of Johannesburg There is an urgent need to train public relations practitioners as specialists within specific: organizations. It is often only then that the public relations practitioner realizes that  s/he is not competent to deal with  the unique PR requirements for that specific organization and is also unfamiliar with the broad structure and activities oflhat organization. At present there is a lack in specialised occupattonal training opportunities for public relations practitioners at our technikons and universities which need to be addressed ac-cording to research conducted amongst public relations students and medical public relations practitioners. Since heatth in South Africa is a prominent political issue, it is necessary to establish the present and future role of the medical public felations practitioner, and to what extent a need exists in further training of these practitioners. Further training can also add certain competencies to already acquired basic skills necessary for the medical public relations practitioner. Research conducted amongst second and third year public relations students at the Technikon SA, medical public. relations practitioners in the Gauteng Province, and heads of tersiary health institutions revealed that 97,5% of the respondents are in favour of specialised occupational training. It was also found that the present competencies of the medical public relations practitioner are not sufficient.. https://journals.uj.ac.za/index.php/jcsa/article/view/1916public relations practitionerEnhance their careerPR requirementsGauteng ProvinceTechnikon SA
spellingShingle Annette Clear
Sonja Verwey
Die Opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings
Communicare
public relations practitioner
Enhance their career
PR requirements
Gauteng Province
Technikon SA
title Die Opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings
title_full Die Opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings
title_fullStr Die Opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings
title_full_unstemmed Die Opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings
title_short Die Opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings
title_sort die opleiding van die skakelpraktisyn in beroepsgerigte spesialiseringsrigtings
topic public relations practitioner
Enhance their career
PR requirements
Gauteng Province
Technikon SA
url https://journals.uj.ac.za/index.php/jcsa/article/view/1916
work_keys_str_mv AT annetteclear dieopleidingvandieskakelpraktisyninberoepsgerigtespesialiseringsrigtings
AT sonjaverwey dieopleidingvandieskakelpraktisyninberoepsgerigtespesialiseringsrigtings