Effect of perceived government regulation on purchase intention for regional brand agricultural products: an empirical investigation of Qianjiang crayfish
The consumption of regional brand agricultural products (RBAPs) has increased dramatically in China in recent years. However, due to insufficient government regulation and consumer perceptions, many unsuccessful RBAPs still face unfavorable attitudes toward purchase. Based on the stimulus–organism–r...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1573456/full |
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