Exporting Russian Higher Education in the Conditions of a New Reality
The article addresses the mechanism to raise the competitiveness and attractiveness of the Russian higher education in the international educational market through the development of educational services exporting. Currently, the Russian universities have made progress in international students enga...
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2022-02-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/3327 |
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| _version_ | 1832574480975659008 |
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| author | V. K. Nikolaev |
| author_facet | V. K. Nikolaev |
| author_sort | V. K. Nikolaev |
| collection | DOAJ |
| description | The article addresses the mechanism to raise the competitiveness and attractiveness of the Russian higher education in the international educational market through the development of educational services exporting. Currently, the Russian universities have made progress in international students engagement. According to date for 2021, there are 310 thousand of international students studying at Russian universities, which is approximately 8% of the total amount of students. These figures have been achieved due to the large national strategic projects implementation in the sphere of higher education internationalization. In 2021, the Government of the Russian Federation set a new goal to increase the number of international students motivated to study at Russian universities by 50 per cent. In the conditions of the COVID-19 pandemic, achieving the target figures is possible with the use of the modern tools for the university brand promotion in the world educational space. |
| format | Article |
| id | doaj-art-dff7ea6c29ca4f4fa29a44808c8b885e |
| institution | Kabale University |
| issn | 0869-3617 2072-0459 |
| language | English |
| publishDate | 2022-02-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj-art-dff7ea6c29ca4f4fa29a44808c8b885e2025-02-01T13:14:30ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592022-02-0131214916610.31992/0869-3617-2022-31-2-149-1661890Exporting Russian Higher Education in the Conditions of a New RealityV. K. Nikolaev0Moscow Polytechnic UniversityThe article addresses the mechanism to raise the competitiveness and attractiveness of the Russian higher education in the international educational market through the development of educational services exporting. Currently, the Russian universities have made progress in international students engagement. According to date for 2021, there are 310 thousand of international students studying at Russian universities, which is approximately 8% of the total amount of students. These figures have been achieved due to the large national strategic projects implementation in the sphere of higher education internationalization. In 2021, the Government of the Russian Federation set a new goal to increase the number of international students motivated to study at Russian universities by 50 per cent. In the conditions of the COVID-19 pandemic, achieving the target figures is possible with the use of the modern tools for the university brand promotion in the world educational space.https://vovr.elpub.ru/jour/article/view/3327higher education internationalizationrussian education exportinguniversity global competitivenesstalent engagementhighly skilled staffeconomy of regioninternational graduates employmentinternational digital marketingsocial media marketingcontextual advertisingtargeting |
| spellingShingle | V. K. Nikolaev Exporting Russian Higher Education in the Conditions of a New Reality Высшее образование в России higher education internationalization russian education exporting university global competitiveness talent engagement highly skilled staff economy of region international graduates employment international digital marketing social media marketing contextual advertising targeting |
| title | Exporting Russian Higher Education in the Conditions of a New Reality |
| title_full | Exporting Russian Higher Education in the Conditions of a New Reality |
| title_fullStr | Exporting Russian Higher Education in the Conditions of a New Reality |
| title_full_unstemmed | Exporting Russian Higher Education in the Conditions of a New Reality |
| title_short | Exporting Russian Higher Education in the Conditions of a New Reality |
| title_sort | exporting russian higher education in the conditions of a new reality |
| topic | higher education internationalization russian education exporting university global competitiveness talent engagement highly skilled staff economy of region international graduates employment international digital marketing social media marketing contextual advertising targeting |
| url | https://vovr.elpub.ru/jour/article/view/3327 |
| work_keys_str_mv | AT vknikolaev exportingrussianhighereducationintheconditionsofanewreality |