PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY

Penelitian ini dilakukan untuk menjelaskan pengaruh antar variabel yang diteliti dan peran brand trust sebagai variabel pemediasi antara brand experience terhadap brand loyalty pelanggan Luwak White Koffie di Kota Denpasar. Luwak White Koffie merupakan salah satu merek kopi yang beredar di pasar Ind...

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Bibliographic Details
Main Authors:	Ni Putu Krisna Dewi, Ni Made Purnami
Format:	Article
Language:	English
Published:	Universitas Udayana 2024-12-01
Series:	E-Jurnal Manajemen
Online Access:	https://ojs.unud.ac.id/index.php/manajemen/article/view/117012
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