PENGARUH SOCIAL MEDIA MARKETING, E-COMMERCE, DAN KUALITAS PRODUK TERHADAP PENINGKATAN PENJUALAN TOKO OFFLINE PADA FAMILY BUSINESS UNIVERSITAS CIPUTRA ANGKATAN 9

The purpose of this research is to find out the effect of Social Media Marketing, E-commerce, and Product Quality on increasing offline store sale of ninth batch Universitas Ciputra family business. This research uses  quantitative approach with the number of 119 population , the samples that is ta...

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Bibliographic Details
Main Authors: Williams Sentoso Gunarto, Henry Susanto Pranoto
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-02-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/3051
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