Warmth and Competence: An Empirical Investigation of the Dual Impact of Corporate Apologies on Repairing Brand Trust
Brand crises frequently lead to the erosion of consumer trust, with corporate apologies serving as a widely utilised strategy for trust repair. While existing research supports the effectiveness of apologies in repairing brand trust, limited attention has been given to the underlying psychological m...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2025-03-01
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| Series: | Journal of Human, Earth, and Future |
| Subjects: | |
| Online Access: | https://hefjournal.org/index.php/HEF/article/view/455 |
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