Labour Struggles in Digital Capitalism: Challenges and Opportunities for Worker Organisation, Mobilisation, and Activism in Germany

In this article, we investigate labour struggles under the condition of digital capitalism. The main research question we address is: How do German unions evaluate and respond to the rapidly accelerating digitalisation of economy and work? Based on a series of interviews with union representatives...

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Main Authors: Holger Pötzsch, Kerem Schamberger
Format: Article
Language:English
Published: Paderborn University: Media Systems and Media Organisation Research Group 2022-03-01
Series:tripleC: Communication, Capitalism & Critique
Subjects:
Online Access:https://www.triple-c.at/index.php/tripleC/article/view/1314
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author Holger Pötzsch
Kerem Schamberger
author_facet Holger Pötzsch
Kerem Schamberger
author_sort Holger Pötzsch
collection DOAJ
description In this article, we investigate labour struggles under the condition of digital capitalism. The main research question we address is: How do German unions evaluate and respond to the rapidly accelerating digitalisation of economy and work? Based on a series of interviews with union representatives in Germany, we trace recent developments within an increasingly digitised economy, outlining challenges and opportunities for unions. Our findings show that the large-scale deployment of digital technologies fragments the workforce, reduces social standards, worsens working conditions, and exacerbates power imbalances to the detriment of the employed. These disadvantages are only insufficiently met with new opportunities to raise public awareness and connect with and mobilise workers by means of digital communication technologies. Our study suggests a growing significance of technological expertise for unions, a need to meet global capital with enhanced international and regional cooperation among labour organisations, and the importance of uniting established unions and grassroots workers’ movements in shared struggles to improve the situation of workers under technology-enhanced conditions of globalised exploitation and control.
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publisher Paderborn University: Media Systems and Media Organisation Research Group
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spelling doaj-art-df7726ca52e34385ab8620c8d0e487f42025-08-20T02:55:12ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X2022-03-0120110.31269/triplec.v20i1.13141314Labour Struggles in Digital Capitalism: Challenges and Opportunities for Worker Organisation, Mobilisation, and Activism in GermanyHolger PötzschKerem Schamberger In this article, we investigate labour struggles under the condition of digital capitalism. The main research question we address is: How do German unions evaluate and respond to the rapidly accelerating digitalisation of economy and work? Based on a series of interviews with union representatives in Germany, we trace recent developments within an increasingly digitised economy, outlining challenges and opportunities for unions. Our findings show that the large-scale deployment of digital technologies fragments the workforce, reduces social standards, worsens working conditions, and exacerbates power imbalances to the detriment of the employed. These disadvantages are only insufficiently met with new opportunities to raise public awareness and connect with and mobilise workers by means of digital communication technologies. Our study suggests a growing significance of technological expertise for unions, a need to meet global capital with enhanced international and regional cooperation among labour organisations, and the importance of uniting established unions and grassroots workers’ movements in shared struggles to improve the situation of workers under technology-enhanced conditions of globalised exploitation and control. https://www.triple-c.at/index.php/tripleC/article/view/1314digital capitalismplatform capitalismlabour struggleunionsplatform workgig work
spellingShingle Holger Pötzsch
Kerem Schamberger
Labour Struggles in Digital Capitalism: Challenges and Opportunities for Worker Organisation, Mobilisation, and Activism in Germany
tripleC: Communication, Capitalism & Critique
digital capitalism
platform capitalism
labour struggle
unions
platform work
gig work
title Labour Struggles in Digital Capitalism: Challenges and Opportunities for Worker Organisation, Mobilisation, and Activism in Germany
title_full Labour Struggles in Digital Capitalism: Challenges and Opportunities for Worker Organisation, Mobilisation, and Activism in Germany
title_fullStr Labour Struggles in Digital Capitalism: Challenges and Opportunities for Worker Organisation, Mobilisation, and Activism in Germany
title_full_unstemmed Labour Struggles in Digital Capitalism: Challenges and Opportunities for Worker Organisation, Mobilisation, and Activism in Germany
title_short Labour Struggles in Digital Capitalism: Challenges and Opportunities for Worker Organisation, Mobilisation, and Activism in Germany
title_sort labour struggles in digital capitalism challenges and opportunities for worker organisation mobilisation and activism in germany
topic digital capitalism
platform capitalism
labour struggle
unions
platform work
gig work
url https://www.triple-c.at/index.php/tripleC/article/view/1314
work_keys_str_mv AT holgerpotzsch labourstrugglesindigitalcapitalismchallengesandopportunitiesforworkerorganisationmobilisationandactivismingermany
AT keremschamberger labourstrugglesindigitalcapitalismchallengesandopportunitiesforworkerorganisationmobilisationandactivismingermany