Factors Determining Promotional and Image-Building Activities of Vocational Schools

This study investigates the factors influencing the promotion and image-building activities of vocational schools in Poland, with a focus on the Podlaskie Voivodeship (one of Poland’s fifteen regions). Using structural analysis and the MICMAC methodology, the research identifies key variables shapin...

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Bibliographic Details
Main Author: Widelska Urszula
Format: Article
Language:English
Published: Sciendo 2024-12-01
Series:Marketing of Scientific and Research Organizations
Subjects:
Online Access:https://doi.org/10.2478/minib-2024-0024
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